In this first of a series of articles,we explore commercial construction marketing – specifically, on-page SEO. It is an important part of your marketing, but many do it completely wrong.
T
he commercial contractor has an especially difficult job: stand out amongst a sea of consumer orient- ed businesses with huge advertis-
ing and SEO budgets.
Do you want to advertise your commercial con- tracting business online? Great, you’ll be com- peting with every residential player out there. This drives advertising costs from web pay per click (PPC) or pay per impression (CPM) based
advertising on Google™ and other platforms to exorbitant levels.
Furthermore, quality is diluted by the traffic (clickers), who more often than not, are looking for some residential solution.
Enter, the organic SEO tactic. A wise commercial contractor expends resources to bolster perfor- mance in organic SEO of specific commercial/ industrial contracting phrases. This process of
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