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The Crossroads of the West!


By Greg Feeler #2241 WINTERS CAN BE


ESPECIALLY


long for those of us who ride motor- cycles, and in some areas of the coun- try riders are painstakingly forced to endure up to six months of Parked Motorcycle Syndrome. While we can’t push winter aside


and fast forward to spring, having something exciting to look forward to and plan for can help make our suffering less painful. To help take your mind off of the cold and snow, I’d like you to begin thinking warm thoughts about the 45th BMW MOA International scheduled for


Rally July


13-16 in Salt Lake City, Utah! January is our


traditional start for promotion of our annual rally, and there is much to be excited about this year in Salt Lake City. The site is beautiful, and Utah offers some of the best motorcycle roads any- where. Additionally, we are planning some things to make the rally experience different, bet- ter and more fun in many ways! This year, along with Co-Chairs


Brian Burdette and Pat Carol, we want to get you excited and keep you informed, but in a more com- pact and focused way. This year, rally information will be presented in a two-page spread in each issue of Owners News with additional articles as needed. Much of the tra- ditional information and FAQs can be found on the MOA’s rally web page at www.bmwmoa.org/page/


36 BMW OWNERS NEWS January 2017


rally2017. Additionally, we intend to have a much


larger social media presence than we have before and expect rally discussions on both the MOA and the Rally Face- book pages and on Instagram and Twit- ter. We’re also planning to have some fun


months you’ll see two logos. “Crossroads of the West” is our official rally logo and will be used to brand our rally, while the other, “Find Your Crossroads,” speaks to something larger, something bigger than the rally and even bigger than the MOA itself. “Find Your Crossroads” speaks to the adventure of motorcycle riding and the passion and experiences all riders share. We’ll be using this theme in all our media, especially social media, to stimulate great rider-to-rider conversa- tions and to let people know just what a great thing we have had going here for the last 45 years! Brian, Pat and I


consider it a great honor and privilege to be given the opportunity to orga- nize the largest BMW club motorcy- cle rally in the world and the planning of a party for 6,000 or so of our closest friends. How- ever, the people you really want to thank are the dozens of volunteer Committee Chairs and Co-Chairs and their hundreds of vol-


and engaging member activities before the rally beginning later this spring. Even if you’re not active on social media, we’re also planning activities for the readers of Owners News. Even if you can’t make it to Salt Lake City this summer, you won’t miss out on all the fun, and even though our rally is an annual high point for thousands of us, we think there should be a buzz within the MOA surrounding summer, riding and having fun! In this issue and over the coming


unteers. These are your fellow members who make the rally possible, and we can’t thank them too much or too soon. If you’ve ever wondered why people do this year after year, I suggest you plan now to volunteer yourself. You’ll find it greatly enhances your rally experience. There will soon be links on our web site to sign up, so don’t forget! I ask you to plan now to attend the


“Crossroads of the West.” By doing that, you may well find your own crossroads! Ride well and often!


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