Other news: • We have made a successful transition to our remote office. • “Best Of” issue/January Year in Review is new • Wes Fleming has joined our team • Amanda and Lesa have also joined our team
Challenges: • Uncontrollable postal delivery • Meeting the diverse interests of our readers; BMW currently has �� unique models.
Coming attractions • Launch of Discover Touring Series, covering areas such as Birmingham, Fredericksburg, Natural Bridge, Wisconsin, and Seattle, featuring places to go, things to see.
• Ted spoke about expanded photo galleries, which will promote us socially, and improve member engagement.
Advertising – Ted Moyer 2016 Scorecard
2015
Owners News .org
����,��� ���,���
Anonymous Book ���,��� Rally Program Total
� ��,��� ��,���,���
For 2016 ���,��� ��,��� ��,��� ��,���
����,���
% Change .�%
(��.�%) �.�% ��.�% to goal
Chuck commented that it is astonishing to have this achievement just two weeks into the new year.
Business Development – Ted Moyer on behalf of Ken Engelman Scorecard
New Advertising
Membership Partners Brand Partners Member Benefits
1st Quarter ���,��� � � �
YTD
���,��� � �
�� total on website
We have more member benefits than the AMA. Be sure to check our website regularly to see even more benefits as they are added.
Recent Activity • We have growing support from BMW Motorrad; we had Janu- ary meetings with several of their key staff.
• There is a potential co-brand of track days, dealer bike nights, BMW training, Isle of Man, ���th anniversary celebrations – all of which should help build membership.
• We are working on a menu of dealer programs, including sup- port for events, hangtags, and MOA banners. • Co-branded activity with vendor partners
Long Range Vision • Every BMW Motorcycle Owner should want to become a BMW MOA Member. Our partners can help us find the target audience and prove the value of membership.
• Continue success with BMW Motorrad. • Grow the number and value of product discounts. • Uncover new partner relationships. • Find unique engagement opportunities that cast a positive light.
Membership – Ted Moyer Scorecard
Membership New Members Lapsed Members
Returning Members Net Gain
Budget ��,��� �,��� �,���
�,���
Actual ��,��� �,��� �,��� �,��� �,���
% to Goal ��.�% ��.�% ��.�%
��.�%
We had more organic growth than through the BMW program. We still lost more members than we’d like.
Other News • Digital Anonymous Book – flip page, coming soon to your iPhones and Smart phones. This is a precursor to an actual app.
• Member Marketplace is replacing Panjo – check it out. • Member Development
• Klim Technical Summit • Wunderlich Factory Tours • Recluse Clutch • Saddleman • GS Giants calendar • BMW Performance Center and Rawhide Adventures • Attended the Outdoor Retailer Show, which opens new customer market.
• Recent activity - Ken bought a ���� GS.
Coming Attractions Current Member Benefits in the works: • KOA Kampgrounds • Pilot/Flying J Discount • Travel Planners (hotel and lodging) • Starbucks (free cup of coffee) • AME Pharmacy Prescription Card • Dean & DeLuca (gourmet food baskets)
Current Supplier Partner Discussions • Wunderlich • Klim • Continental Tires • Cardo/Scala
April 2016 BMW OWNERS NEWS
115
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