fromtheboard BMW MOA Board of Directors
open session minutes Greenville, SC • January 16, 2016
PRESENT: President Chuck Manley, Vice President Jackie Hughes, Secretary Muriel Farrington, Treasurer Wes Fitzer, Directors Jean Excell, Greg Feeler, Bill Hooykaas and Vance Harrelson and Executive Director Bob Aldridge.
ABSENT: Director Stan Herman.
STAFF PRESENT: Managing Editor Bill Wiegand, Director of Marketing and Membership Ted Moyer, and Digital Marketing Manager Ray Tubbs.
MOAF BOARD PRESENT: George Rice, Eric Simon, Bruce Sanders, Karol Patzer, Peter Perrin, Greg Straub, and Peter Schmitz.
MEMBERS PRESENT: Grey Hunt, Miranda Sanders, Roger Reece Mullins, John “Dutch” Lammers, Kate Lammers, and Rick Moore.
The meeting was called to order at 1:10 p.m. by Chuck Manley, president. He explained the afternoon’s procedures and reminded those attending to sign in. Chuck introduced Jean Excell, a new board member; he then asked the remaining board, staff and members to introduce themselves.
Treasurer’s report – Wes Fitzer Wes reported that after a rocky week in the stock market, our investment account currently stands at $568,489. We are in excess of long-term liabilities. Wes said we have a responsibil- ity to provide complete consolidated financial reports, and the 2015 unaudited report will be printed in an upcoming in issue of ON, following the closing of 2015 by KEB.
Executive Director’s Report – Bob Aldridge Bob repeated that he has the best job in the world, and he appreciates the opportunity to serve the MOA. He publicly thanked our recent employees in St. Louis:
Tammy Leuthauser, Beth Cooper, Rhonda Glasgow, and Mary McLaughlin. This was a difficult business situation, and he appreciates their efforts. Bob then introduced his current staff: Bill Wiegand, manag-
ing editor; Ken Engelman, our business development manager who couldn’t attend; and he welcomed Ray Tubbs, our new digital marketing manager. He then recognized our two new
Membership Services staff members, Amanda Faraj and Lesa How- ard. They are full-time leased employees from CCA dedicated to the MOA.
Membership: Our membership numbers stood at 31,500 in April, and bottomed out at 29,000 in September/October 2014; we then installed a new member management program, and membership rose over 11 per- cent with a resulting total at about 34,000. We are 100 percent dedi- cated to this process through recruitment, retention, and renewal.
Financial Trends In 2013 and 2014 we experienced our decline in membership, and as a result our revenue went down. Bob came on as Executive Director in 2013 with an already established budget. We had experienced sev- eral previous years of higher income and higher expenses; then rev- enue dropped. In 2015 we expected a $190,000 loss. We needed a different model
to drastically reduce expenses. 2016 revenue looks up as membership looks to be up, and as a result, we project a $140,000 profit. Since we are a not-for-profit, we have some carry-forward loss.
Revenue $2,720,139 $2,802,500 ($82,361) Operations $2,910,358 $2,904,225 ($6,133)
2015 Results (estimated as the books are not completely closed) ’15 Actual ’15 Budget to ’15 Budget ‘16 Budget $2,835,000 $2,690,000
Total P&L ($190,219) ($101,725) ($88,494) $145,000
Managing Editor – Bill Wiegand Media Scorecard – Our delivery statistics, starting from when Quad Graphics began printing the ON, are as follows:
Issue August ’15
September ’15 November -15 December ’15 January ’16 February ’16
Pages Ad Percentage Delivery Date 152 136 136 120 112 112
33 34 31 33 32
33.5
On time +10
On time
90% On time On time On time
Our page count was down in January/February, tracking advertis-
ing volume. Everyone should receive their ON by the last of the month, earlier than before.
114 BMW OWNERS NEWS April 2016
from the board
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