alongside their publications for tenure, for as long as the current system continues to operate.
In response, CUP has developed Elements, digital-first works of circa 25,000 words with a 12-week publishing turnaround. These are designed to present expert views on the latest debate in their specific subjects, in more depth than a journal article. Commissioning is well under way, with the Elements service to launch late this year.
Across all formats, seller and buyer behaviours, whether institutional or retail, the most vital attribute of the published product is comprehensive metadata for discovery purposes. Whether through dedicated library discovery services or online retailers, XML-based digital content with thorough and consistent meta- tagging is absolutely essential for effective discovery, cross-search, usage and therefore sale. As a result, CUP supplies metadata to sixteen specialist vendors as well as the regular channels. More than anything else, this influences the success of published material.
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How do services like PDA and DDA affect ebook aggregation? Are they competing or complementing strategies? Does that affect your product offering?
Bruinsma: Brill is meeting library demand in offering both PDA and DDA for our e-books. While our collection sales are still growing, PDA and DDA are growing faster though their share is still relatively small. Of course, most aggregators offer similar models so, strictly speaking, we are not competing with these models. Brill is not offering STL (short-term loans) as some vendors do for our e-books, though we have restricted our terms, for instance, by imposing an embargo.
The reason that Brill does not offer STL for books is partly technical and partly policy. Currently, our e-book platform is not able to support that model, though in the future it might. From a publisher’s perspective, the STL model is undermining the sustainability of book programs. Taken to the extreme: if all customers
would turn to STL for all books, from all publishers, they would pay much, much less in the short term. In the longer term, more loans might come in but could well be too late for most publishers and library suppliers. Besides, by then library book budgets would have been cut back heavily because of their initial savings. Bennett: The advent of patron- or demand-driven models expanded upon the non-linear lending approach pioneered by EBL (now part of ProQuest), under which a certain number of accesses to a
‘EBA opens the platform to access free at the point of use’
licenced title result in the purchase of further copies. This was a much-needed breakthrough for libraries unable to buy all of a publisher’s front list or substantial collections per year. It also went some way to proving demand for books sold. The significant drawback to the model is that
APRIL/MAY 2016 Research Information 11
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