Almost 350 Exhibitors from 25 Countries Confirm Their Support for Innovation at
FERROFORMA The 22nd edition of the event is to take place on 6-8 June 2017 345 firms from 25 countries have already confirmed their participation in
Ferroforma, where they will be showing their most innovative products and services in the fields of hardware, industrial supplies and DIY at halls 1 and 3 of Bilbao Exhibition Centre from 6-8 June. The theme of this year’s event is “revolution tools”, and as such the event will feature new, smart solutions and advanced commercial proposals designed to open up access to new markets and customers abroad. The commercial campaign is moving towards its final phase, and the final participation figures achieved in 2015 have already been matched. To date the areas from which most firms have signed up are industrial
supplies (20%), hand tools (19%) and locksmithery & ironwork (14%), followed by fixings, hardware & household goods and protective equipment. The event will also feature firms from the building supplies, portable power tools, woodworking tools, electricity & lighting, decoration, textile & dry goods, gardening and automotive accessory industries. The countries that will be sending most firms are Germany, Italy, the UK,
Portugal, Sweden, Switzerland, India and Turkey. Against a constantly changing background marked by the development of new technologies, the Spanish hardware and DIY sectors are currently enjoying a period of
stability and growth, thanks to their commitment to R&D. In the online directory of firms for Ferroforma, exhibitors are now posting the innovations that are set to turn this event into a major showcase for trends. Innovation will also be a recurrent theme at the seminars at Ferroforma, for which highly interesting presentations are being arranged. The section on digitisation will
feature the mountaineering goods store Barrabés, a pioneer in the digital transformation of small businesses and a leading exponent of e-commerce. The section on social networks will include digital marketing agency Internet República, among others, and the area devoted to the supply chain will feature a presentation by Grupo Cofares, Spain’s leading distributor of pharmaceuticals, which has developed a complex logistics management system similar to that used by high-tech firms. Finally, leading French DIY and house & garden equipment chain Leroy Merlin has also confirmed that it will be taking part in the e-commerce programme at Ferroforma with an analysis of its strategies in regard to the digital community.
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