Spotlight on Retail


Be it in-store, online, or via a call centre, today’s consumers increasingly expect to interact with retail brands right across their multiple channels. Seamlessly.


And as retailers chase excellence in this omni-channel world, the savviest are re-evaluating the in-store portion of their customer experience and asking “how can we differentiate?”


That’s where BT Business Direct can help


By adopting the latest devices and technology, retailers can make their in-store customer service really stand out from the crowd. In this article, we look at a few ways to make this a reality.


Enrich the retail experience with IT


Meet Jess, the manager of a large department store


Let’s follow Jess during a typical working day to see how the technology she uses in-store can help her business to...


• Improve communication • Better engage with shoppers • Increase work flexibility and agility • Streamline workflow to improve productivity


20 | TechKnow bt.com/businessdirect


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