parkworld-online.com
Oscar Rodriguez, Mundo Aventura
length of visitor stay in the parks, how often they visit. These elements will help us to find the way to be more profitable". Finally, he highlighted the fact that Colombia currently ranks
third in importance within the industry in Latin America, after Brazil and Mexico, and recommended two ways to advance things further. One, patience and, second, take risks. The market is constantly growing and those that take more risk and are ultimately successful will grow faster and have greater control of what they are doing.
Academic observations As director of tourism and leisure at the University of Rovira in Spain, Salvador Anton Clavé is an internationally recognised expert on theme parks, who has also worked as a consultant for different operators in Latin America. For him, parks are places of intensde experience and emotion, where a person, a family or group is going to create stories to incorporate into their personal life. "Depending on the theme park, the experience can be
very diverse,” noted Clavé. “It may be related to different elements of the place where it is located or with elements of a general nature, what I call 'dream factors'. What matters is the fact that they can develop in a concrete space that are the theme parks that serve mainly for this, to be able to have an experience of great intensity, of great content and of great emotional capacity." He also estimated that to succeed it is essential to make a
good conceptual definition of the subject and make a good dramatization of it. It must also have an excellent overview of what will be, according to the subject, the development of the visitor experience: where will go, what it will do, what you want from him, where will be placed the focal points to increase his emotional capacity, why is he going to do one thing and not another. “Once we have defined these factors we can install the attractions and define the intensity points of the park or the points that are quieter." Clavé opined that in Latin America there is perhaps not enough diversity of parks, but predicted this may change and there is certainly great potential for the development of other models, both in their thematic aspects and regional identity. Indeed, theme parks have great potential to characterise the diverse Latin American geography. Clavé concluded that "I believe that in the case of Latin America we cannot talk about just one specific trend, but we expect a growing of market and emergence of new, innovative models.”
acolap.org.co
Astrid González Nariño is communications consultant to ACOLAP. The associaton's 9th annual meeting will take place in Cartagena in spring 2017, accompanied by the bi-annual Latin American Amusement Expo.
www.acolap.org.co
Indicó que en América Latina existe la posibilidad de
que llegue toda la diversidad de parques existente de una manera intensa y una manera extensiva. Añadió que por una parte pueden desarrollarse nuevos parques temáticos, más orientados a las tipologías de atracción clásica, seguramente con uso de contenidos globales, incluso con la incorporación de operadores también globales. Consideró que este es un ámbito de desarrollo que
seguramente en los próximos años se podrá llegar a ver pero, por otra parte, también hay grandes posibilidades para el desarrollo de otro tipo de modelos de parque, también temáticos y también para el entretenimiento, pero asociados especialmente a las características y singularidades de identidad de la región. Indicó, así mismo, que pueden ser un elemento
importante de reforzamiento de la identidad, podría decirse de orgullo, en el sentido de poder tener elementos de comunicación de sus propias características culturales o naturales, de gran atractivo para el mercado turístico que puede encontrar en los parques el camino para identificar, de manera sintética, esos valores que caracterizan la diversa geografía latinoamericana.
Concluyó diciendo que “Yo creo que en el caso de Latinoamérica no hablaría de la posibilidad de que haya una tendencia determinada sino de un crecimiento del mercado regional y el desarrollo de diferentes modelos de parques temáticos, con un componente adicional: la innovación”.
Salvador Anton Clavé
Astrid González Nariño es Consultora de Comunicaciones de ACOLAP. El 9º Encuentro anual y la 4ª Latin American Amusement Expo, LAAE, de la Asociación se realizarán en la primavera de 2017, en Cartagena.
www.acolap.org.co
JUNE 2016
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