NEWS
Midea and Smith Brothers Stores sign game changing partnership deal
M
idea Cooling and Heating (UK) has announced Smith Brothers Stores as the new nationwide distributor of Midea HVAC products.
The partnership, which commences at the start of June, will further strengthen Midea’s presence across the UK. With seventeen branches strategically placed across England, Scotland, and Wales, and its head office in Leicester, Smith Brothers Stores is the perfect distribution partner for Midea. Smith Brothers Stores has been
operating since 1897 and is one of the largest and oldest independent merchants in the UK. The family- run company has a reputation for excellent customer service and strong technical ability, supplying to the commercial and industrial mechanical services sector. Speaking on the new distributorship, Midea UK’s managing director Steve Robinson said: ‘We are delighted to announce our partnership with Smith Brothers Stores. This
strategic move has been carefully planned over the last year to ensure it complements our existing successful route to market, further strengthening Midea’s market share. ‘The company has an exceptional
reputation in our industry and a strong family heritage which aligns perfectly with our passion to support customers not only win new business but retain business if they help and encourage the long-term care of our products. They will be offering Midea equipment with all the exclusive benefits of a Mi Pro installer partnership, including 10 year warranties and refrigerant contributions. We are looking forward to building a long-lasting relationship.’ Zach Wynne, head of acr at Smith
Brother Stores commented: ‘We are pleased to be embarking on this new and exciting partnership with Midea across the UK. Midea is a growing success in the UK market and offers some truly unique differentials for the contractors and end user alike. We feel this is a great fit for our expanding SBS
network and it’s a fantastic addition to our supply partnerships nationwide. Exciting times ahead of us both!’ Both companies attended the Etihad Stadium, the home of Manchester City Football Club, to sign the official distributor agreement. Midea is an Official Partner of Manchester City – awarded the most innovative sports team in the world – which gives the Midea brand great global visibility and exposure in the UK. Alongside existing regional distributors Freedom Air Conditioning
Mitsubishi Electric to expand production capacity in Turkey
M
itsubishi Electric has announced today that it will invest 1.44 billion Turkish lira (89.6 million GBP) in a new plant
at Mitsubishi Electric Air Conditioning Systems Manufacturing Turkey Joint Stock Company (MACT), the company’s air-conditioner production base in Turkey. The expansion will expand MACT’s annual capacity for air-to-water (ATW) heat pumps* to 300,000 units, up by 100,000 units from current capacity, and room air conditioners to 1,100,000 units, up by 310,000 units. Production will begin in February 2024. Mitsubishi Electric is growing its global
Heating, Ventilation and Air-Conditioning (HVAC) business under an expansion strategy through 2025 that is focused especially on the European heating-system market. Conventional boiler-type heaters that rely on fossil fuel are
rapidly being replaced with ATW heat pumps in line with Europe’s decarbonization policies, which is driving the rapid growth of the ATW market in Turkey and across Europe. Meanwhile, ongoing climate change is
stimulating increased demand for room air conditioners, which are increasingly being viewed by local consumers as commodities rather than luxuries. Eco-friendly CO2-
emission-reduction measures at the plant will include enhanced thermal insulation, exhaust-air heat recovery and effective use of renewable energy.
Mitsubishi Electric has continued to invest in MACT since establishing the subsidiary company in 2016, including making an additional investment of 222 million Turkish lira (17.3 million USD) in 2021.
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and Air Conditioning Accessories, the appointment of Smiths Brothers Stores completes the national distributor network for Midea HVAC equipment. All Midea distributors have extensive experience within the air conditioning industry and offer class leading levels of technical support and after sales service. Midea believes the new distributor network, working alongside the Midea direct sales operation, provides unbeatable levels of service to contractors, specifiers, and end users.
Aspen acquires Kwix
A
spen Pumps has today announced that it has acquired specialist tool manufacturer Kwix UK.
Kwix has established a reputation for innovative
products built upon its tube straightening tool, already a successful part of the Javac tools range. Javac is also part of the Aspen Pumps group of companies.
Kwix is the latest in a succession of acquisitions which are part of Aspen Pumps’ ambitious growth strategy, all supported by private equity partners Inflexion.
Adrian Thompson, chief executive of Aspen Pumps said: “We are delighted that Kwix has joined the Aspen Pumps family. The Kwix tube straightener joins a long line of innovative products in the Javac tools range.”
www.acr-news.com • July 2022 5
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