“Olive oil is like wine...you shouldn’t cook with an olive oil you wouldn’t consume in a raw state.” Oscar Farinetti, the founder of


Eataly, and his associates, Mario Batali, Joe and Lidia Bastianich, and Adam and Alex Saper, say pizza should be eaten like this: Use a knife and fork to cut a tri- angular slice of pizza and cut off the point end, transferring it to your mouth. Continue to work your way up toward the crust with bite-size pieces. When you get near the crust, it’s okay to pick it up. How do you choose an olive oil


and read an olive oil bottle? “Olive oil is like wine,” writes Farinetti, “in the sense that you shouldn’t cook with an olive oil you wouldn’t consume in a raw state.”


When choosing an olive oil, look at the bottle to determine:


1. Te harvest date: the bottle should have a harvest date—the fresher the better. Olive oil does not have to be aged.


2. Cultivar: high quality oil always indicates the type of olives, or cul- tivar, used.


3. Quality Italian olive oil will name the specific region and not just “Product of Italy.” If it is just labeled by country, the olive oil may have been bottled in Italy with olives grown elsewhere.


Sourcing the best ingredients for


cooking, of course, is the best way to prepare great food. It’s all in this won-


Spring 2015 | | 33


opportunity to shop for taste, and learn about Italian foods. In 2010, he teamed with Mario Batali, Joe and Lidia Bastianich, and Adam and Alex Saper to open an Eataly in New York City, a 40,000-square-foot temple to Italian food that includes seven restaurants, a cooking school and more than 10,000 products available for purchase. Today, there are 27 Eataly locations throughout the world – and the Eataly empire is still growing.


W


derful book—along with 100 recipes. If you love Italian food and cook-


ing, this is a book to have in your col- lection—and if you get a chance, by


all means, visit an Eataly store in New York or Chicago, or better yet, visit the original Eataly in Torino, located in a converted Fiat factory.


hen Oscar Farinetti founded the first Eataly in Torino in 2007, his vision was to create an open market giving everyone the


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