IBS Journal February 2015


diary 2015


FEBRUARY 24-26: Payments Innovation, Sydney www.payments-australia.com.au


MARCH


3: SWIFT Business Forum, New York www.swift.com


4: IBS Sales League Table Webcast www.ibsintelligence.com


10-11: Southeast Asia ATMs, Jakarta www.rbrlondon.com


17-20: Payments International, London www.icbi-events.com


APRIL


6-7: Middle East Retail Banking Forum & Expo, Dubai www.finance.fleminggulf.com


20-21: Mobile Commerce and Banking, London www.openmobilemedia.com


22-23: Future Bank Asia, Singapore www.terrapinn.com


There were long discussions, back in 2010 and 2011, ahead of the creation of the new company, but in the end there was a consensus that this was the right route. It is relatively early days for GSN, although it has been handling the cash management aspects for some time now. With regards to moving across the full management of the ATMs, the first step is to bring across the current networks and then look for cost savings. It was decided that it was better to do things this way round rather than trying to first optimise and then move. A pilot migration started and ING’s


network is now under GSN’s management. ABN Amro and Rabobank are currently piloting, with their migrations scheduled for completion by mid-2015. As mentioned, for ING and Rabobank it is a larger leap because they had not outsourced their ATM management as ABN Amro had done. The banks each own one-third of GSN and it has recruited its own staff. For Wincor Nixdorf, it is both a threat and an opportunity. The latter stems from the potential to increase its relationship across the combined ATM network.


© IBS Intelligence 2015 It seems clear that one of the areas


of focus for GSN will be a rationalisation of the ATMs, so that the current clusters are reduced and the efficiency gains are realised by having them all under a single service arrangement. Could there come a time when the ATMs are no longer brand- ed by the individual banks? Leeflang’s personal opinion is that this will happen. But what about the line of thought that the ATM is a good opportunity to market to your own customers and to those of other banks? ‘Don’t tell my marketing colleagues, but in my opinion there are no cross-marketing opportunities. If you are standing at an ATM, you are only there for one reason. You will only read a message if you are bored because the transaction is taking too long.’ This is a markedly different stance than


in a country like the US, where the humble ATM is having something of a renaissance. However, it doesn’t take long walking around a Dutch city to spot the dominance of card payments for all types of purchases. Most ATMs stand idle as technology, in this country at least, moves on.


www.ibsintelligence.com 47 MAY


5-7: Sapphire Now and ASUG Annual Conference, Orlando www.sapandasug.com


12-13: EBAday, Amsterdam www.ebaday.com


JUNE


2-4: World Islamic Banking Conference: Asia Summit, Singapore www.worldislamicbankingasia.megaevents.net


18: TSAM Congress & Expo, New York www.osneybuyside.com/tsam-na


For further information and a comprehensive listing of industry events, visit our website: www.ibsintelligence.com


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