CONVENTION PREVIEW

Find Your T

The 75th Annual ARA Convention & Expo, Oct. 31 – Nov. 3, 2018, celebrates the Association’s 75th anniversary and focuses on building a stronger unifi ed industry, with a little bit of the help from the most famous mouse in history. By Caryn Smith

he global Walt Dis- ney World® empire provides magical fam- ily fun that transports people of all ages to far away places that mostly only exist in fairytales and imagina- tions. But they come

alive in such believable ways that even adults fi nd themselves lost in the story and bowing to princesses of non-existent lands.

Behind the magic is a genius business model, and an educational program that peeks behind the magic curtain to reveal how it all works. The Disney Insti- tute® (www.disneyinstitute.com) principles can be applied to any business model. Disney Institute train- ers say, “You could say we ‘strategically focus’ on the details that organizations may under manage – or

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ignore. Where others let things happen, we’re con- sistently intentional in our actions. This insight allows us to maximize the opportunities to exceed Guest expectations. As a recognized leader in training and professional development, Disney Institute focuses on presenting content relating to leadership excel- lence, quality service and employee engagement – es- sential elements of the customer experience.” Attendees at ARA’s 75th Annual Convention & Expo, October 31st – November 3rd, 2018, get a rare and exclusive opportunity to be a student at Dis- ney Institute. This Keynote experience, sponsored by Hollander, offers automotive recyclers a chance to hear Disney’s business insights and time-tested principles to inspire individuals and organizations to enhance their own business experience. This op- protunity is available only to Disney property guests, including anyone who comes to the ARA Conven- tion. This powerful learning experience is not about becoming Disney, but rather learning to think dif- ferently about the details of your business in order to fi nd your own magic.

July-August 2018 • AUTOMOTIVE RECYCLING