Professional Matters
TECH TALK
Get the info you want with CPA Canada’s new digital tools
YOU’RE UNIQUE. Your business and accounting needs are unique. And you need timely, relevant information about the topics that matter to you. With these things in mind, CPA Canada has launched three exciting new digital initiatives that work together to deliver the content you want, the way you want it.
Website CPA Canada’s website —
cpacanada.ca — has been designed to better serve your needs. It offers a wealth of information — approximately 1,400 pages of new or redeveloped content — at your fingertips. It’s easy to access on the go and works beauti- fully on computers, tablets and smartphones. Social media links on every page make it a cinch to share content with col- leagues. There’s also a new preference centre to help you per- sonalize and manage the type and amount of content you receive.
Preference centre Who has time to sift through tons of information while looking for specific items? Now you can personalize your CPA Canada emails through the preference centre. Log in to
cpacanada.ca and click My Account at the top of
the screen. Choose the topics that interest you from the full list (you’ll find topics such as audit quality, taxation, finance, lead- ership, management accounting or CPA profession news), and your CPA Canada Member News enewsletter and other commu- nications will reflect your choices. You can also subscribe to event notices (webinars, courses and conferences) and other offers.
Enewsletter: Member News Imagine curating a custom newsletter that’s packed with nothing but the information you want. That’s the big idea behind CPA Canada Member News. Instead of getting a one-size- fits-all publication, you’ll receive news, research and events from CPA Canada’s website based on your preferred topics and interests every month. Use the preference centre to choose and update your topics
online, and you’ll see your new picks in the next issue of Member News. The sooner you update your preferences, the faster you’ll receive relevant information that you can put into practice.
Member News appears in more than 200,000 personalized versions. What do you want to read about?
Get what you want!
Got a few minutes? Update your preferences on CPA Canada’s website to receive communications designed just for you
Go to
cpacanada.ca/MyAccount 12 | CPA MAGAZINE | APRIL 2015
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