THE RECEIPTS PODCAST
Co-host Tolani Shoneye explains why culture and lifestyle podcast The Receipts has attracted some of the hottest names in music and seen support from BBC 1Xtra and Spotify...
What impact has The Receipts had since you started it? Tolani Shoneye: “Since its launch in 2016, the podcast has grown in ways we did not expect, in under three years it has reached over five million listens. But the impact has not only been in the listens, the biggest impact has been the sisterhood built off the podcast. Speaking our truths has allowed other people who listen to speak their own truths. We have built a, ‘You can sit with us, and everyone is welcome’ attitude and space, so that’s been the biggest impact. That and the fact that we have told women to leave crappy relationships. Our podcast allows us to tell our individual stories. It is not concerned with a set format or perfection, The Receipts Podcast wants its audience to feel like they are a part of the conversation, rather than being talked at. With Yxng Bane, the interview was so much fun and we got him to open up more than he normally would. One Acen was great, he did a Your Receipts with us and he was so good at answering dilemmas and gave such good, well, goodish advice. And Ms Banks, who we all love so much, was hilarious and has the most soothing voice. We spoke about relationship, star signs, cheating exes and she even entertained a rap battle that we made her judge.”
What are your goals for it going forward? “The goals are just to get bigger and bigger, and make sure everyone and their nan is listening to the podcast. We can fit the show into so many different formats, live, TV, so much can be done. It’s always so hard thinking of the goals, because the podcast grew so much faster than we thought, we always say it’s like we’re catching up and getting used to dreaming bigger. Now this is a big ask but, in the vein of dreaming big, we would love to get Michelle Obama on the podcast, that
THE METAL HAMMER PODCAST
Monthly title Metal Hammer were early adopters of podcasts, launching theirs all the way back in 2010. Here, editor Merlin Alderslade and deputy editor Eleanor Goodman explain why…
Stop! Hammer time: (L-R) Metal Hammer’s Eleanor Goodman and Merlin Alderslade
Was the Metal Hammer Podcast conceived as a promotional tool for the magazine, or does it have a different remit? Merlin Alderslade: “When the Metal Hammer Podcast first started, the impression I got as a listener was that it was very much conceived as its own thing: an extension of the brand more than a reflection of it at that point. When I joined the podcast a few months after joining Metal Hammer in 2011, we decided to bring it a little closer to the tone of the magazine without undermining what had made it a success to start with. We felt like podcasting was a necessary brand addition and a vital promotional tool in the modern era, so we relaunched last year with a view to providing another platform through which Metal Hammer’s core values and ethos can be amplified.” Eleanor Goodman: “I think, perhaps, podcasts are reaching an audience who turned off from traditional radio, but are happy to engage with something that targets their specific area of interest and is accessible wherever and whenever they want. The barrier to entry is also lower than with a print magazine, where you have to go to a shop or website to purchase it (though in Hammer’s case, it’s totally worth it!). It sounds cheesy, but as with any good radio show or magazine, a good podcast should feel like a good friend. Something that understands you, that you want to spend time with, and that brings you joy.”
How has the Hammer Podcast grown over the years? MA: “When we relaunched, we knew we were entering a very
different climate to the one the original Metal Hammer Podcast left behind. Nowadays there are a lot more podcasts out there, so it was key that we offered something a bit different. We decided to go with a streamlined, no-nonsense presentation: an honest dissection of the issues that matter to fans. We also wanted to make sure that we were keeping the Metal Hammer brand itself at the heart of the podcast, which is why you’ll often hear us talk through some of the most interesting things in each month’s magazine or take a deep dive in the things blowing up on our website. And it seems to work; recently it’s helped us secure a great partnership with Deezer, and we’re looking into other ways to expand and improve upon the Podcast moving forward.” EG: “Since relaunching, we created a dedicated readers’ group where people could chat and ask us questions for the podcast and there have been some brilliant reactions on there, from people telling us about new bands they’ve been listening to following our recommendations. We also joked on our first anniversary that we wanted a cake, and someone sent one to the office!”
What are you particularly proud of in terms of the content you’ve put out so far? MA: “The Live Podcast we did in London in 2012 was a real highlight, as we packed a hundred or so listeners into a club in Leicester Square. It felt like a true celebration. Recently, we’ve put out some great, personal interviews with the likes of Nergal [from Behemoth] and Andrew WK, and we’re about to begin producing more exclusive podcast content for Deezer. Watch this space!”
would be amazing and Jenifer Lewis would be great too. Beyoncé, Rihanna and Drake of course, Charlamagne Tha God, Cardi B, Jordyn Woods (because we can be messy and we want all the Kardashian tea) and Gemma Collins for the laughs.”
What did your association with BBC 1Xtra do for you?
“Working with 1Xtra was amazing for us, not only did it open us up to a new audience, but it gave us a level of credibility. It meant we could bring conversations we were having into the mainstream. It also meant that our parents finally knew what we were doing, because we were on the BBC – it was the first time we had a team outside of just us three, we had an amazing producer and social media manager. Being on 1Xtra also allowed us to reach No.1 in the UK podcast charts, making it the first podcast produced and hosted by women of colour to reach No.1.”
You’ve also just signed an exclusive deal with Spotify…
“It’s great and even more so because Spotify have invested in us. We are now exclusive to Spotify and having backing from them is so exciting. It means that podcasts are being taken seriously in the UK. It shows that Spotify believes that podcasts are an incredible and unique medium in their own right. Making the podcast each week is so much fun and we’ve worked really hard to get to where we are today. So, for Spotify to welcome us into the Spotify Original family and want to be part of our journey just shows that The Receipts Podcast is not just for shits and giggles. We can’t wait to see what the future holds.”
Keeping their receipts: The Receipts co-hosts Tolani Shoneye, Milena Sanchez and Audrey Indome
“The podcast’s
grown in ways we didn’t expect, in
under three years it reached over fi ve milllion listens”
TOLANI SHONEYE THE RECEIPTS
22 | Music Week 01.07.19
musicweek.com
Photos: Kevin Nixon
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