12 Finsbury Food Group Annual Report & Accounts 2017
Disney As a long-term partner of the Disney brand, we have taken a leading role in supporting Disney’s strategy to inspire healthier choices for families and we have recently relaunched our celebration cake range with an innovative reduced sugar recipe. Our new range is the first in the UK to launch with Disney Kitchen branding and we continue to drive innovation and consumer enjoyment of the Disney brand in cake.
Mars Mars has a wide portfolio of confectionery brands and we have worked in collaboration to develop an innovative cake range. The Galaxy and M&M cakes are built around key elements of these classic brands which provide the consumer cakes that meets most consumer occasions.
Vogel’s Vogel's range of 'clean label’ breads are crammed to bursting with seeds and grains. Alfred Vogel was a pioneering Swiss nutritionist who created the first Vogel’s recipe in the 1950’s. He passionately championed natural ingredients, which is why Vogel’s loaves are baked without added sugar, emulsifiers, enzymes, or artificial preservatives or flavourings. To this day we share his commitment to tasty food and healthy living inspired by nature. The unique way we bake Vogel’s means it’s tremendously tasty toasted.
Broad Consumer Trends Better for You
Ongoing work in cake to meet sugar reduction targets and also butter (fat) mitigation, evidenced by the Group’s work on a reduced sugar Disney range of cakes. Low carb and protein rich bread products fall into this category.
Village Bakery The range of organic fresh rye bread brands are perfect, if you are looking to avoid wheat. We keep it simple, only using the best organic natural ingredients: The Loyal range of rossisky and seeded rye breads will have the addition of a new Village Bakery pumpernickel rye loaf, made with molasses and a blend of kibbled ryes to give a distinct sweet and sour flavour. Keeping to minimal ingredients of organic flours, water, a little sea salt with the benefit that they are all made with no added yeast, emulsifiers or enzymes.
Cranks Cranks aspires to wholesome, simple, nutritious food. Our organic wholemeal loaf with organic stoneground flour is fermented for longer. Baked using specific baking processes that produces a loaf with great flavour through its fermentation process is made without any additives such as emulsifiers and enzymes. The popular stoneground wholemeal loaf will be joined by the new Cranks organic wholemeal seeded loaf.
Consumer Trends
Differentiation for our customers whilst fulfilling the needs of the end consumers is key to the Group’s success, it follows that innovation and product development is an essential part of the Group’s strategy. We have worked under the four broad banners to be able to focus on the macro consumer trends. The continuing challenge for the Group is to match the consumer trends with our dynamic product portfolio. The Group’s new product development team reinforces Finsbury’s expertise as a leading speciality bakery and provides increased differentiation from our competitors.
On the Go
Portability, individually wrapped and ready made on the go solutions are all areas of focus including the Group’s focus on sharing formats such as bites and tubs, in store bakery brownies and crispies and Kara brand and Johnstone’s Food Service cakes.
Indulgence
Small portions of indulgent cakery treats such as Thorntons caramel shortcake, seasonal treats such as Yule log and Costa cake and the new Mary Berry range.
Artisan
Organic and premium niche bread products.
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