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Discovering the exclusive art of fragrance


Discover the art of putting together a fragrance ‘wardrobe’ – we change our clothes according to the occasion – so why stick to the same old perfume?


Peter Murray and his fiancée Melanie Seddon are the proud owners of Pulse of Perfumery, an independent Boutique Perfumery located in Knutsford Cheshire. Peter, who runs the business on a day-to-day basis, shows us how to achieve more from our fragrances, and also tells us why he had to turn down an invitation to No 10 Downing Street!


Peter Murray of Pulse of Perfumery in Knutsford is perfectly placed to help you explore the exciting world of perfumes, and by asking a few simple questions, such as what type of perfumes do you normally wear, how do want your perfume to make you feel – feminine, happy, sensual or relaxed - he can pinpoint the kinds of fragrance you might enjoy.


We all tend to play it safe with scents and are lured into a comfort zone and very often wear the same perfume for years, nervous to make a change. At Pulse of Perfumery you are offered the opportunity, together with a welcoming glass of fizz, to explore and discover for yourself new fragrances. You can book a 90-minute private consultation, or if you want to share the experience with a group of friends, why not have a private perfume party! The evenings are fun, relaxed and informative with a fragrance presentation touching on the history of Perfume, and the opportunity to try a number of fragrances offering help and advice, and to make the evening complete enjoy a glass of fizz with canapés from a local deli.


Peter insists that even if we don’t tailor our fragrance to every occasion, we should at least reach for a different bottle when the seasons change, a bit like your own wardrobe of clothes. The winter provides perfect conditions for the woody, spicy Oriental’s for example.


The way you choose to wear your fragrance contributes to any first impression, and choosing which fragrance you wear can be made fun by pairing your outfit to the essence of a scent, finding a style match with a fragrant impact.


Having opened the business 3 years ago, it wasn’t long before Peter had established relationships with fellow business owners in Knutsford and identified a need to keep his associates informed of local news and events. The ‘Business Group’ was formed and has gone from strength to strength from just 7 members to 122, meeting every 5 weeks, keeping everyone in touch with local activities.


Peter has encouraged businesses in Knutsford to enter into the spirit of supporting the annual RHS Tatton flower show by putting on fabulous floral displays.


George Osborne, Chancellor of the Exchequer and MP for Tatton stopped off on his way to the show last year and had the opportunity to meet Peter outside the Perfumery.


George said: Peter Murray of Pulse Perfumery has really got into the spirit


of this year’s Flower Show at Tatton. He has enlisted more than 30 businesses to take part in a window dressing competition, and I was amazed at the wonderful displays outside the shops in both streets when driving through Knutsford. He is a great champion of Knutsford and this is a perfect example of the business community coming together to generate more interest in the town when visitors are going to the Show. The businesses of Knutsford have done us proud.


And he must of made an impression , as to Peter’s surprise an invitation arrived in the post box in November to attend a reception in December hosted by George Osborne at 10 Downing Street to celebrate ‘ Small Business Saturday’ which champions small business across the UK. Sadly as this is the busiest time in the year and the fact that he had a private consultation booking, Peter reluctantly had to decline the invitation.


If you want to explore the world of fragrance whether its traditional or artisan brands or if you are looking for a gift, call Peter Murray at Pulse of Perfumery, 25 Princess Street, Knutsford , WA16 6BW, Telephone 01565 755650.


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