REGULAR
THE GREAT GREEN EXPECTATION
In his new column for Tomorrow’s Cleaning, Max Adam, Sales and Marketing Director at RP Adam, looks at the “Green Debate”, and the emotive arguments surrounding what constitutes a “green chemical” – if such a thing actually exists. Throughout, he hopes to provide clarification on key environmental matters, dispelling some myths that can impact significantly on purchasing decisions within the professional cleaning chemicals sector.
During our time in the cleaning industry, RP Adam has drawn on its expert experience of giving clear, straightforward, environmental information on cleaning chemicals to benefit and protect our consumers and business alike. After all, the purpose of providing truthful information about the environmental effects and qualities of chemical products, how to use and dispose of them and on environmental claims (sometimes called “green” claims) is to help business customers make better informed buying choices, not to cause confusion or play on our consciences unfairly.
30 | Tomorrow’s Cleaning September 2015
In these columns, we will look at the increasing trend of professional chemical providers joining environmental accreditation schemes and the possible reasons why these “ecologically accredited” products usually only account for a tiny proportion of their sales.
We will reflect on some of the more dubious practices taking place within the industry and highlight the dangers in making ambiguous environmental claims which often cause consumer confusion and unfairly cast doubt over the integrity of other reputable chemical companies’ products.
When choosing a reputable cleaning chemical supplier, businesses need to have the comfort of knowing that there is a wide breadth of choice within the portfolio available, the cleaning products are fit for purpose, are manufactured responsibly and comply with the law. To suggest there is a green, greener, greenest scale available is misleading and in many cases factually incorrect.
The domestic and professional cleaning chemicals market has been obsessed with two colours for decades – white and green. Being “whiter than white” evokes sound
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