          


 





                 


             


A ROAD MAP TO SUCCESS     


 


1. What are the biggest market needs facing our clients and prospects?


• Existing needs                               


• Needs we create  


• Anticipated needs       


2. Where are the most promising sources of innovation to be found to address those market needs?          


   


3. Where do we have the passion to apply those creative ideas to address those market needs? 


www.intelligentinsurer.com Source: Ellice Consulting 4. Evaluation criteria:


        


           


  


   


5. Which behaviours and attitudes within our organisation must we change, adapt and monitor to be successful?  


         


       


November 2015 | INTELLIGENT INSURER | 31


Innovation source


Passion


              


    


 


           


   


         


Only consider opportunities that fall in (4) and disregard the rest.


Market need


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