Expert Insight
Presenting Prosecco or Spumante in a premium package adds an element of theatre and opulence to the occasion. We first launched our Baglietti Prosecco – in a cut glass bottle – at London Wine Fair 2017 and it has been a huge success. We’ve since added a rose spumante to the range, also in a cut glass bottle, which has continued the brand’s growth.
Should operators be focusing on wines in the ever-expanding low/no category? If so what tips would you give on driving sales?
Publicans have a duty to service all of their customers and all potential customer bases. There is certainly a position on all drinks lists for low to no, and the drinks available are consistently exceeding expectations.
Q A
Whether seeking a non-alcoholic version of your favourite wine, beer of spirit, there are options available – and the drinks are great! Actually tasting like the drinks they emulate.
The soft drink category is also vastly improved. Non-drinkers don’t always want a caffeine-filled cola drink and there’s only so many soda waters one can knock back. Our recently launched Dragon Tree Kombucha creates the
perfect opportunity to add a point of difference to a venue’s non-alcoholic drinks range. While ticking multiple boxes as a soft drink – delicious, low sugar, full of vitamins, vegan, gluten free – Dragon Tree can also be offered as a mixer creating new and exciting flavour combinations.
Dragon Tree is made with natural flavours of hibiscus and rosehip creating a flavour similar to strawberries and cream. Its fruity flavour pairs particularly well with premium gins and vodkas, or even subtle flavoured gins such as pink gin. Dragon Tree can also be served with a house spirit as an upsell, either using the full 250ml can or half its volume poured with a double over crushed ice creating a short drink.
Nothing can beat a good old fashioned proper fish and chips with a bottle of Champagne.
Q A
www.lanchesterwines.co.uk
Favourite food and wine match at present?
22
March 2020
www.venue-insight.com
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