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Best in show
Celebrating an innovative approach to exhibition spaces, the ATM 2017 Best Stand Awards were presented to the five winners during yesterday’s show
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BEST STAND DESIGN
KERZNER INTERNATIONAL With a special showcase of Kerzner International’s new private residence collection, visitors were made to feel right at home with lots of extravagant touches to make the stand look like an exclusive residence upstairs. One of the judges, Daniel Pearce, Managing Director, TTG Media, said: “Kerzner has just launched its private residence collection and design elements from that, such as bookcases and luxury furnishings, were incorporated in the stand design. It was a subtle yet intel- ligent way to showcase the brand. I was very impressed.” Visit stand: HC0230
BEST STAND FOR DOING BUSINESS
ROTANA HOTELS & RESORTS Rotana’s stand featured an excellent use of space. Judge Fiona McAndrew Sharp, Sales and Marketing Director, TTN commented: “This was a very good business stand with a reception area downstairs, then a private meet- ing lounge complemented by excel- lent food and refreshments upstairs for clients. The entire executive team is present and everybody in the team is always incredibly welcoming and hospitable. I felt that the whole approach and attitude at the stand really captured the ideas of hospital- ity and business.” Visit stand: HC0720
BEST STAND PERSONNEL
AL RAIS TRAVEL & SHIPPING AGENCIES LLC Al Rais Travel stood out for its fantas- tic team personnel that were polite, friendly and, above all, engaged in representing best-in-class service, which reflected well on the compa- ny’s reputation. One of the judges Leo Fewtrell, Managing Partner, Gulf Reps said: “The staff for Al Rais were excellent. From the Managing Direc- tor to the welcome hosts, they were a brilliant representation of the brand and although the stand was very busy they were always welcoming and highly professional.” Visit stand: ME3100
BEST STAND FEATURE
ETIHAD AIRWAYS Showcasing a unique aircraft within a bus concept, the Etihad Airways stand was always packed with visi- tors. “The bus featured lots of little interesting elements and was an excellent way to engage a trade audi- ence, while also taking the product to the consumer. It’s an innovative concept that combines the features of an aircraft within a bus,” said judge Fiona McAndrew Sharp, Sales and Marketing Director, TTN. The bus itself has been touring for two years, visiting 71 exhibitions with a first, busi- ness and economy suite inside. Visit stand: ME2310
BEST STAND IN TRAVEL TECH SHOW
SABRE A leading technology provider to the global travel industry, Sabre won over visitors and judges with not only its expanding portfolio of solutions but also an innovative use of stand space that blended creativity with function- ality. As one of the judges, Nicholas Hall, Founder and CEO, Digital Tour- ism Think Tank, pointed out: “Sabre always does a good job and what I really liked about their stand this year was the use of space. The stand featured plenty of meeting and work- shop space, with Sabre’s workshops consistently well attended.” Visit stand: TT1550
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