d82 KITCHEN APPLIANCES
Above: As the cooking takes place, the hood activates automatically, monitoring the fluctuating heat and steam of every simmer and boil from the hob to maintain the freshness of the kitchen
Above right: The Food Sensor can be inserted into the meat or dish being cooked to give accurate control over the core temperature and how well-done the food is, to suit personal taste, every time. The precision of the Food Sensor is combined with a smart user interface featuring the Command Wheel; a responsive
wheel letting the cook tell the oven what results are wanted, rather than what temperature is wanted
Right: AEG’s new 9000 series washing machine range features ‘SoftWater Technology’, which purifies water before washing for unrivalled cleaning results at 30ºC. AEG say it will bring a new level of fabric care to all garments, even those made of the most delicate fibres, such as wool and silk, or high performance outdoor clothing where water repellence needs preserving during washing and drying
A
APR 2017
EG is planning to use a combination of new product design features, several of which are exclusive to the brand, and a fresh marketing
philosophy to get an increase in display space in the showrooms of kitchen specialists’ showrooms and as a result gain more sales.
The art of capturing the hearts, minds and wallets of consumers starts before they enter the showroom and to help them do this, AEG is returning to tried and tested marketing ploys that talk about the end results with its appliances rather than the technology that makes the results possible. An advertising campaign, based on social media platforms with some printed media will concentrate on fabulous food and perfectly laundered apparel that convey the message that you can
designer kitchen & bathroom
designerkbmag.co.uk
cook like an award-winning chef and look like a movie star.
To help the consumer achieve their aim, AEG is rolling out a number of new appliances in its Mastery Range that include high-end features, several of which are currently unique to the brand. Built-in ovens, combinations, warming drawers etc have had a linear makeover featuring more glass than stainless steel. When used in a bank, vertical and horizontal lines coordinate to aid a popular design style. Oven controls have been simplified so the ‘fear factor’ has been taken out of cooking. One central dial controls all of the functions, so previous experience as a test pilot is no longer required.
Hobs and hoods ‘talk’ to one another, helping to keep the atmosphere in the kitchen from overheating and overcoming what can be quite a problem in open-plan living with cooking
smells going throughout the living area. There is even a hob with a built- in extractor that does away with the need of a cooker hood and opens up a wealth of design opportunities.
Some very clever thinking has gone into dishwashers too as a gentle tug on the bottom basket not only brings it out of the dishwasher cavity but up to a convenient height for unloading and reloading. It can then be gently pushed down and back into the dishwasher cabinet.
And AEG has finally brought to an end the underused storage system of most refrigerator doors. Customflex is a slider-based grid system that lets the consumer ‘tailor’ the layout of the door storage ‘pods’ to suit themselves rather than be restricted to use a layout imposed upon them that may not suit their lifestyle. d
AEG /
aeg.co.uk
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