20 On The Cover CANADA Departments


6 Editor’s Note 8 Happenings


Fitness Industry Leadership Award Presented to Don Longwell; Prescription to Get Active–Update; World Gym Starts 2017 with Deals for over 30 New Gyms


10 Events


CPTN 2017–Excel, Then Dominate! Conference, June 2-3, 2017 Toronto


10 Supplier News Technogym and IBM Bring Artificial Intelligence into Wellness; ASF Payment Solutions Soſtware Now Integrates with KidCheck; Watts for Wishes at IHRSA 2017


12 Q&A


If you could go back in time, what one piece of advice would you give your younger self?


14 Comment How To Be Legendary This Year


16 What’s New


The latest products and services from industry suppliers


34 Canadian Forum Investing Locally Means Big Business


28 Facility Profile | Tsawwassen Springs Fitness


Where staff help members create a fitness lifestyle


30 Executive Focus | In With the New


Ready to upgrade your Equipment? Read this first 30 24


FIC: 10 Years Strong Fitness Industry Council of Canada celebrates a decade of success


Features


18 Marketing | Drive Sales with Program Marketing


Design programs for people who dislike exercise 24 Sport For All | Olympic


Champions Built Here Technogym’s innovative equipment benefits everyone from world-class athletes to residents in disadvantaged communities


34 4 Fitness Business Canada March/April 2017


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