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need fast. You only have a few seconds to keep their attention before they move on elsewhere.


TOP QUALITY SITE DESIGN Make your site memorable by making it look excellent and classy. Use quality images and be prepared to pay a small price to obtain top quality photos for your main site pages. The small investment will be beneficial.


WRITE ORIGINAL CONTENT Think about the web sites you like and use often. Generally people are attracted to a site because of the depth and quality of the content. And remember, content is king always! An effective web site will focus on the needs of their audience and not what you are selling.


SPEED TO LOAD This is a no brainer. Ensure your site loads fast and if it does not then take action to rectify the problem. Web hosting is cheap and plentiful.


EASY TO READ It is a fact that most people do not sit down to read a web site. They scan them, sometimes when on


the move. Your site should look aesthetically pleasing and the contrast you choose on the page will help to make it easy to read too. Generally speaking you are advised not to use a black or very dark background colour. Nor should you use a white background with yellow text for example. It just requires a bit of thinking about. High quality, competently designed web sites use headings to break up the content in sections and they provide small blocks of text to help visitors read more easily.


TRACKING It is easy and worthwhile to understand who is visiting your web site. Metrics and site analysis give an amazing insight into what is happening in the back end of a web site. Good sites measure their traffic and marketing efficacy. Tracking software is plentiful and free to obtain.


COMPATIBILITY It is vital to make sure your web site works on all platforms and devices that are available these days. Designing a site that can only be viewed on a PC means you are missing a great opportunity


and potentially denying thousands of potential visitors from coming to you. So your site must be visible on all normal operating systems and in PC, laptop, tablet and mobile formats.


UNDERSTAND HOW PEOPLE VIEW WEBSITES The Gutenburg diagram (see image) explains the area of a web page and how it is viewed.


PRIMARY OPTICAL AREA The higher left portion of the page is the user primary focus. This is where the eyes will automatically focus regardless if the site visitor is searching for something, wanting to read, or just scanning the page for information.


STRONG FALLOW AREA The second stage of the reading habit is moving to the higher right portion of the page; you can think of it as a follow up from the left portion but less important. It’s not a good idea to break the reader’s experience created from the starting point. What that means is if you have a call to action in this area the user will stop at this point and act.


The Report • March 2017 • Issue 79 | 61


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