Page 4- The News, February 16, 2017
Larryʼs
Home Page By Lawrence M. Lipman
Drone Technology: Transforming Residential Real Estate
To stay current with mod-
ern-day trends, the real estate industry is adopting drone technology as a unique digital marketing strategy. Drones are small, unmanned aircrafts typically controlled from the ground with a hand-held remote. Rather than the basic street-level shot, drones fully capture the landscape and sur- rounding area to give poten- tial buyers a desirable view that is otherwise hard to obtain. For those hoping to sell their homes amidst a high- ly competitive market, this popular technology could put you steps ahead of other sell- ers.
Strong first impression
Drone technology is chang- ing the real estate landscape for realtors, sellers and buy- ers. In today’s world, most real estate professionals use MLS websites to promote their list- ings. While a few dozen photo- graphs can be uploaded for each listing, only one image can be chosen as the featured image. Choosing a featured image with strong aerial pho- tography will grab the atten- tion of potential buyers, thus possibly selling faster than listings that don’t use drone technology to thoroughly rep- resent the property.
Unique views Not only does aerial photog-
raphy provide depth and dimension, it also offers angles that showcase many amenities. From backyards, lakes and mountains to other homes and nearby businesses, potential buyers can see a complete peripheral view. This type of photography can reveal the distance to downtown, the proximity to parks and shore lines, the beautiful surrounding scenery and other major selling points.
Affordable pricing Believe it or not, drone
technology is affordable. Back before drones were a popular marketing tool, agents hired pilots to fly over properties in helicopters and planes. This was a costly option, and the photography was not nearly as sharp and captivating due to higher altitudes. Now, drone technology is about the same price as regular photography and much more convenient – a win-win for sellers and agents.
Cutting edge approach Agencies who are quick to
adopt drone technology have a leg-up over others. Agents can feature their cutting-edge approach by capturing photo- graphs to use online, in-house and more. With this unique and modernized method, potential buyers are captured by the upscale experience, which may expedite the sell- ing process for homeowners. Drone technology not only allows properties with many acres of land to shine, it also beautifully exposes the more modest home listings. If you are a seller interest- ed in hiring a tech-savvy real estate agent, call one of our thought leaders at The Lipman Group Sotheby’s International Realty. We stay up-to-date with the newest industry trends and thrive in helping homeowners position their property to prospective clients.
Lawrence M. Lipman is the
owner and president of The Lipman Group / Sotheby’s International Realty in Nash- ville. Real estate is Larry’s career
, but also his passion,
and he takes pride in guiding buyers and sellers through exciting home transitions at any budget. Larry welcomes questions and can be reached by calling 615-364-3333.
Metro Animal Care and Control has “name your own price” adoption promotion through February
Metro Animal Care and
Control (MACC) invites pet lovers to meet their match in February with their "Love is in the Air" adoption event, allow- ing adopters to "name their own price" when adopting an animal from MACC in February. MACC will also host low-cost
rabies vaccination clinics the third Saturday of each month, from February thru November. Adoption fees for dogs are
regularly $90 with cats priced lower. These fees go toward the care, housing, feeding and med- ical attention given to Nashville's adoptable animal community. Every adoptable animal comes with up-to-date vaccina-
tions, microchips and has been spayed or neutered. However, potential adopters will still need to meet with an adoption counselor to find the best match for their family. MACC is also offering three-
year vaccines and pet licenses. With this new license, residents will no longer need to re-regis- ter their animal every year. This follows a new Metro Ordinance that mandated
the
extention option for vaccina- tion and other ownership requirements. But the three year license will be available only with proof of a previous rabies vac- cination. The cost of the three-year license and three-year vaccine
Mario is a two-month-old adoptable Catahoula Leopard Dog in Nashville.
Metro Animal Care and
Control is located at 5125 Harding Place.
Green Hills News, Belle Meade News, West Meade News, West Side News, Bellevue News, Donelson News, Hermitage News and Nashville Today Newspapers
Anthony Cunningham _ President and Publisher Gary Cunningham, Founder and Publisher Emeritus
David Smith - Staff Writer Jim Wilson - Columnist Drucilla Smith - Columnist Wanda Southerland - Contributor
Member: Suburban Newspaper Network
Larry Lipman - Columnist Brenda Batey - Social Editor Lisa Bold - Production Manager Scotty Smith - Graphic Artist
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