SETTING UP SHOP HARRINGTON BROOKSHAW JEWELLERS


Independent at heart


Brookshaw has experienced both the multiple side of jewellery retail and the independent, having previously worked at Goldsmiths and then Preston & Duckworth. “I much preferred the independent side of things and the freedom to pick our own stock, come up with designs and have meetings with the suppliers. It was always in the back of my mind that I wanted to do something for myself”, he says.


are losing their identity. It would be easy to just become a collection of all these small - or should I say big - brands. We want Harrington Brookshaw to be the brand.” As a result, the store’s main focus is on bespoke jewellery. Harrington Brookshaw creates the majority of its engagement rings and eternity rings at its UK workshop. As well as selling in-house designs, customers are also able to have pieces specially designed and made. “It makes the process of buying jewellery more personal,” says Brookshaw.


WHAT’S NEXT?


The store only opened late last year, but the pair already have their sights set on further


expansion. Set in a Grade II-listed building, the store has a “very small footprint”. The shop has two floors above it and the duo now plan to convert the first floor into a private area and the second floor into an office space. But it’s not easy, operating in a listed building means there are strict regulatory rules required for planning permission. Harrington Brookshaw is taking a traditional approach to running a jewellery store with its lack of brands, but the designs and products it stocks are contemporary and exciting. It’s this mix of approaches that is helping the store to find its niche on an increasingly competitive high street.


44 JEWELLERY FOCUS


February 2017 | jewelleryfocus.co.uk


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