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THE CREATIVE PEOPLE AND PLACES PROGRAMME


THE CREATIVE PEOPLE AND PLACES (CPP) PROGRAMME IS ABOUT MORE PEOPLE CHOOSING, CREATING AND TAKING PART IN BRILLIANT ART EXPERIENCES IN THE PLACES THEY LIVE.


The programme builds on and responds to the Arts Council’s ‘Active People’ survey (2008-10) which defines regular engagement in the arts as three or more attendances, visits or participations a year. In that survey, St Helens ranks as eighth lowest in the country, with just 31.7 per cent of adults regularly engaging with the arts.


The Heart of Glass programme was initially kickstarted with funding from Arts Council England’s CPP Programme and its values continue to help shape our strategic approach.


Supported by more than £37 million investment from Arts Council England, there are now 21 independent CPP projects being delivered in areas across the country where people have fewer opportunities to get involved with the arts. Analysis of its national impact estimates that between 2013 and 2015, more than 1 million people attended an arts event or took part in creative activity as a result of the programme. Some 75 per cent of CPP participants came from neighbourhoods with historically medium or low arts attendance, with 50 per cent from neighbourhoods with the very lowest attendance.


Creative People and Places is a pioneering action research programme. It is built around three core values: Action Learning - taking risks, experimenting with new approaches and sharing learning; People Shaping the Arts – working with local communities to co-commission and co-produce excellent art and Unusual Partnerships – creating sustainable partnerships across the subsidised, amateur, voluntary, community, public and commercial sectors. The programme encourages and supports bespoke, place-based approaches throughout the delivery process, from the formation of consortia and programme delivery, to infrastructure development through to defining artistic excellence. This fluidity of approach supports both expansive development - collaboration, experimentation and innovation across boundaries, and a narrower focus - where programmes grow and develop from deep within the context of each individual place.


For Heart of Glass, our context is St Helens, a town of 180,000 people in the north-west of England. The year 2018 marks the 150th anniversary of the town’s incorporation as a borough, bringing together the four townships of Eccleston, Parr, Sutton and Windle. Previously acknowledged as a world-leading industrial force and a centre of innovation, St Helens is now more synonymous with rugby success and post-industrial decline. The local authority is currently the town’s biggest employer, with its former primary industries of glass and coal now replaced with significantly smaller interests in logistics and distribution. There is very little ethnic diversity in the borough, with 96+ per cent of the population identifying as White British in the 2001 census. It features highly in national indices for social and economic deprivation, with more than 24 per cent of households having no employed adults, almost 27 per cent of children living in poverty, and more than 30 per cent of the population contending with a recognised mental health issue. There are 2,500 of St Helens’ young people under the age of 18 registered as young carers.


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