// Stratford & Worcester Hearing Centre
a range of custom-moulded solutions that can provide electronic suppression to the sound of the shotgun and soft sound simplification for game shooters for heightened hearing of prey or surrounding environment.
It’s a family business that is very much at the forefront of the industry, is there pressure to always be ahead of the game, as you are? Yes absolutely! We set out a very tall order when we started the business and being at the forefront of the industry is always the priority. Not only do we use the best in hearing aid technology, we also use the most up to date testing and fitting equipment and we have one of the best ear care facilities and equipment for wax removal in the country!
You’ve recently expanded the business, adding a dedicated hearing centre in Stratford to your very successful Worcester centre; will you be offering all services across both locations? Absolutely, it’s important to offer continuity across the centres as we have a number of clients who will be transferring from Worcester to Stratford as it closer for them. Each centre is there to provide a high standard of hearing healthcare needs to the local community.
What do you consider to be the biggest challenge your industry faces? Could it be the impact on our health of life and technology or possibly just the awareness of how important and sensitive our hearing is? The biggest challenge we face by far is the negative stigma to hearing aids. Unfortunately there is nothing anyone can do to change that as all the celebrities with hearing problems wear invisible solutions and don’t want anyone to know. It is beyond me as to why people have such issues with hearing aids and hearing loss?
Your mother is seen as one of the shining lights in her field, helping shape and deliver degree courses and you have also earned yourself a strong reputation, is there an element of healthy competition between you? Yes, there is always an element of clinical excellence competition, we are always looking to provide people with improved hearing where others have failed and we quite often try to compete with results on how much we can change someone’s life for the better.
However, it’s more of a competition as to how good we can be as a team compared to where clients may have gone previously. Hearing care is so much more than the hearing aids and anyone who has a hearing aid will tell you the service by the whole centre and team is as important as the audiologist, as ongoing support for your hearing aids and hearing care is vital, in many situations more important than the hearing aids itself!
You consult for many musicians, providing hearing services; you must be extremely high up on their speed dial, as for them hearing is incredibly important? I can be when they need me, especially if they’re away on tour and develop hearing issues. We really take special care of musicians as you said, their ears are their most important instrument – Beethoven will tell you that! So generally they have all the right devices they need to be able to take care of their hearing, but we see them annually to test their hearing thresholds and make sure we are on top of their hearing conservation. Quite often I will get a call from someone who has listened to a talk I have done on hearing protection and they ignored the warnings and now have tinnitus or are noticing hearing problems.
What advice would you give to those who maybe joke with friends over hearing loss, as often a joke about it is actually an indicator that something is wrong? Quite often the joke itself can be the person who has misheard the punchline or missed it completely, as it isn’t what everyone else is expecting to hear. We regularly get clients who come in with their family members and they are able to give us a better idea as to the hearing problems their loved one is facing as they are the one who is often getting misheard or asked to repeat themselves. They’re also the people who motivate our clients to come in and seek our help, as their ability to socialise and communicate with them starts to get affected and social isolation creeps in. It’s amazing the positive change we make to people’s lives, that’s reason enough to do what we do.
5 The Cornmarket, Worcester, WR1 2DR T: 01905 617803
www.worcesterhearingcentre.co.uk
4 The Minories, Henley Street, Stratford-Upon-Avon, CV37 6NF T: 01789 264111
www.stratfordhearingcentre.co.uk
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