a new location. With downtime loss- es and expenses, we were more than $20,000 in debt. In 2012, we finally found the perfect
rental location where we remain to- day. Over the years, we have expanded within the location three times. Today we have 12,000 square feet of space and about 500 members. To grow our membership we have
done newspaper, radio and bench signs, and we’re active on social me- dia. But our true success is clearly the result of our members’ outstanding fit- ness results and our excellent customer service. Hence, word of mouth has been our best sales and retention strategy. Our 500 members pay on average
$35 per month. Some people say that we’re crazy to not offer pre-authorized payment plans and to operate without contracts, but both of these seem to fuel our club’s positive word of mouth and member loyalty. We have no plans to change. We love what we do and our hours
away from the business are often spent looking for additional ways to improve
to Columbus Ohio to learn more in- depth applications of powerlifting from Louie Simmons, and I also fol- low Guy Voyer. My wife has followed ART inventor Michael Leahy, and her business has exploded with his ap- plications and information. We have all ages and types of
members in our club: corporate cli- ents lifting yokes for conditioning and core strength, youth members doing basic conditioning programs, powerlifters practising mobility re- gimes, older adults pushing and pull- ing sleds, and Olympic lifters work- ing on structural balance routines. And all these groups interact and socialize on the gym floor in an en- vironment that encourages camara- derie and mutual respect. All of our staff members know at least 90 per- cent of our members by name. Our friendships with and respect for our members is another secret to our success. Because of the large number of
powerlifters in the club, we have hosted numerous powerlifting
Quick BITS
Quest Personal Training Studio Cornwall, Ontario
www.questpts.com
Owner: Tom Irvine Size: 12,000 sq. ft. Number of members: 500
Member demographics: all ages, athletes to corporate clients
Number of staff: 2 full-time personal trainers, 2 full-time massage therapists, 3 part-time desk staff
Equipment: Hammerstrength, Atlantis, EliteFTS, Strongman, 75 feet of turf, tires, power racks, belt squat, neck machine, variety of calf and squatting ma- chines, dumbbells up to 170 lbs., Olympic platforms, rowers, bikes, elipticals, treadmills, etc.
our own skills and thus improve the club. We spend $500 to $1,000 each month on equipment upgrades and business improvements and a mini- mum of $6,000 a year on professional development training. John Paul Catanzaro was the first
educator who opened my eyes to the value of education. I then sought out the guru Charles Poliquin. I have trav- elled to Norway to learn from Fred Koch, inventor of the Ab Mat, and his vast knowledge of the Tudor Bompa periodization protocol. I have travelled
meets. One of our annual events is our strongman/woman competition, which we hold each summer.
In its
first year, there were just 15 ath- letes; this year’s contest currently has 45 competitors registered with the furthest athlete travelling all the way from Kapuskasing, which is al- most 1,000 kilometres away. The top prizes are $500 to $1,000 in three weight divisions. The event typical- ly attracts 200 spectators and brings lots of business to the local hotel and area restaurants. FBC
Membership fees: $35 per month, massage therapy $85 per hour, personal training $60 per hour, bootcamp classes $55 per package
Programs: one-on-one/two-on- one training, posture programs, sport specific programs, body composition programs, boot- camp classes, massage, shock- wave therapy, laser therapy, etc.
September/October 2016 Fitness Business Canada 41
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