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THE FUTURE OF RETAIL TALENT IS ON OUR DOORSTEP!


Touchwood Shopping Centre in Solihull introduced 29 pupils from a local secondary school to the world of retail last month with an apprentice-style challenge.


Over the course of five days, the sixth form students from Arden Academy in Knowle were not only given a unique glimpse of what goes on behind the scenes of the busy shopping and leisure destination, but were also given an opportunity to bring to life an all-important celebratory event.


The 29 pupils were tasked to design and plan their very own Touchwood event, to tie in with the centre’s upcoming milestone 15th anniversary.


To assist them with their event planning and to give them a greater understanding of retail, the students shadowed a variety of Touchwood team members from different areas of the business, from retail management and operations, to guest safety and marketing.


The groups presented their 15th anniversary ideas and plans to a judging panel made up of Touchwood and Arden School representatives, as well as Samantha Sen, Policy Advisor for the British Council of Shopping Centres.


Two groups were chosen as the overall winners consisting of team ‘Synergy’ and students Alex Hunt, Becky Davies, Joe Shirley and Anish Naik, and team ‘Boogie’, Jack Macey, Martha Maurice-Smith, Matt Taylor, Virginia Kinahan and Zebedee Trett. The lucky winners will see their event brought to life by the Touchwood team in September 2016.


Speaking of her involvement in the Touchwood Challenge, Samantha Sen, from Retail Matters, commented: “I thoroughly enjoyed being a part of this innovative initiative. It was great to see the students fully engaged, especially whilst showcasing their ideas – without a doubt their hard work shone through. Touchwood has done a fantastic job offering students the opportunity to gain useful insight into the world of retail, advancing their current knowledge and opening their eyes to the opportunities that exist both on and off the shop floor. ”


Commenting on the success of the ‘Touchwood Challenge’, Andrew Cole, General Manager for Touchwood, said: “The Touchwood Challenge was a huge success whereby students got to experience a real sense of achievement. Not only did it help spark creativity, it delivered inspiring learnings for us all, and plenty for our marketing teams to think about.


“School leavers represent the future of the retail and leisure industry, we feel it’s not only important to show young adults what exciting upcoming career opportunities there are available within our centre, but also for us to listen to their thoughts and opinions on the role of retail destinations in the future, and how we can ensure Touchwood stays current and appealing, and continues to grow over the next 15 years!”


For further information, visit www.touchwoodsolihull.co.uk or telephone 0121 709 6900. Follow @TouchwoodTweets or log onto www.facebook.co.uk/touchwoodsolihull


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