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technology issues impacting the truck- ing industry. Council leadership was elected


at the first meeting, held in conjunc- tion with the ATA Annual Business Conference. The Council leadership includes Joseph Kaiser from USA Truck as chairman, Eric Grant from Maverick Transportation as vice chairman and Jeff Wiskur from Distribution Solutions, Inc. as secretary. The AFC will be open to all mem-


ber companies of ATA and will offer members regular meetings, council research opportunities and education materials development. Membership fees for the newest ATA council is waived for the rest of 2016 for any companies who are considering involvement and would like to attend meetings and network with other financial professionals.


THE ELECTRIC TRUCK IS (ALMOST) HERE Nikola Motor Company—called the


“Tesla of the Trucking Industry” for its electric vehicles and the first name of famous inventor and electrical engineer Nikola Tesla— announced 7,000 reser- vations for its yet-to-be-released electric hybrid “Nikola One” semi-truck. If all of the orders are filled, Nikola can claim $2.3 billion in revenue since the model was announced in May 2016. “We believe we will pass the cur-


rent market leaders like Daimler, PACCAR, Volvo and Navistar in sales orders within the next 12-24 months,” Nikola Motor CEO Trevor Milton claims in a press release. He also says that some of the top class 8 dealerships in America have reached out and are willing to either “add our brand” or move away from their existing brands. The Nikola One costs $375,000, or


can be leased for $4,000 to $5,000 per month. The Nikola One is only partially


electric, using a fuel turbine to feed the 320 kWh battery pack. On a full tank of gas, it will be able to travel 1,200 miles before it needs to be filled, and the company estimates it will get


ARKANSAS TRUCKING REPORT | Issue 3 2016


©2014 Regions. Regions Insurance is an affiliate of Regions Bank. Products and services are offered by Regions Insurance Inc. and underwritten by unaffiliated insurance companies.


half the cost per mile of current diesel semis. “Our technology is 10-15 years


ahead of any other OEM in fuel effi- ciencies, MPG and emissions,” Milton writes. “We are the only OEM to have a near zero-emission truck and still outperform diesel trucks run- ning at 80,000 pounds.” ATR


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