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FEATURE


are three primary benefits: access to a wider marketing distribution network, problem


solving access,” he says.


Marketing Distribution Network “Surgery centers often have limited funds for traditional marketing,” Jack- son says. “However, an association pulls together resources to advertise the industry as a whole with tools to drive consumers to ASCs in their area.” Those tools come in different


Leveraging State Association Participation


Use your membership to your benefit BY SAHELY MUKERJI


W


hile being a member of ASCA gives an ASC a broadened view


of the industry, an understanding of national policies and guidelines and networking benefits on a global scale, being a member of a state association comes with its own set of benefits, says Andrew Weiss, president of the New Jersey Association of Ambulatory Sur- gery Centers (NJAASC) and adminis- trator of The Endo Center at Voorhees in Voorhees Township, New Jersey. “We are like a rising tide that raises


all ships,” Weiss says. “We market and promote our member surgery centers. We provide promotional materials. We are involved in open houses and vari- ous other community activities. We are here to help ASCs network, find new ideas for them, keep them abreast of regulatory changes at the state level and provide most everything that a


16 ASC FOCUS JUNE/JULY 2016


forms. “In Oregon, we have a public relations staff that lets people know about free care days, and that has been really effective to have those avenues to distribute this information and to let the public and the press know about the positive work that our facilities are doing for the community,” says Chris Skagen, executive director of the Colorado Ambulatory Surgery Center Association (CASCA) and the Oregon Ambulatory Surgery Center Association (OASCA). The associations also help their members by featuring the activities that ASCA is hosting locally, he says. CASCA and OASCA harmonize


Increasingly in many states, we are more a collaboration with the state department than contention. They consult with us when contemplating making changes.”


— Andrew Weiss New Jersey Association of Ambulatory Surgery Centers


national organization provides, but on the local level.”


Being a member of a state ASC association means being part of a team, says David M. Jackson, executive director of the Missouri Ambulatory Surgery Center Association (MASCA) and managing partner at Gate Way Group in St. Louis, Missouri. “There


their member facilities’ activities with coordinated events such as Colon Can- cer Awareness Day. “It’s a national initiative, and as a state association, I do the best work that I can to make a larger impact within the statewide community,” Skagen says.


Problem Solving “Annual meetings, print and online content, and networking events with other industry professionals allow members to learn about trending issues in real-time,” Jackson says. “As a result, ASCs can be on the front line of new advancements, but also iden- tify the most cost-effective solutions to problems facing the industry.” CASCA and OASCA help their


individual members by highlight- ing major changes in a facility, such as extensions or milestones, in their


and government


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