Welcome
Associates look at the different ways you can make sure all interviewers are as effective as possible (page 12).
The University of Leicester and the GW4 consortium of universities explain how they are hoping to offer their students the world (or at least the EU and China) when it comes to employment (page 26 and page 28).
innovation. Innovation is not just something new; it is something new and different.
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When hearing the term ‘innovation’, most people will automatically look to technology, using methods that were not necessarily around eight or ten years ago.
Technology has increased at such a rate that even with Facebook’s relative youth, it is fast becoming out-dated. Recruiters are now looking at the next level: video interviewing, gamification and situational judgement tests are amongst some of the options explored in this issue. Sonru speaks of the ‘Alfie effect’, for when video interviewing gives opportunities to those who would have otherwise been rejected (page 9). NHS, with TMP Worldwide, go one step further by bringing technology into their recruitment process to benefit both the candidates and the assessors (page 14).
ith 2015 drawing to a close, and as the New Year approaches, it felt only suitable to talk about
Sometimes though, you have to look back to think forward, as peer recommendations and story-telling become the refreshing change from the endless hashtags, likes and shares (words that have now taken on new meanings in the past ten years). Laing O’Rourke are opting to tell stories of previous successes to future potential applicants (page 22) whilst Sanctuary Graduates are cutting out the middle man of social media altogether and going directly to the students to let them know what great opportunities are out there (page 24).
Changes in the graduate landscape often demand that recruitment processes become new, different and more effective, and several employers are embracing this challenge. EY, working with Capp, exchange academic screening criteria for new assessment analytics, in order to further social mobility (page 21). The Message Business and npower hand matters back to the graduates to decide on what future graduates will need (page 18), and JKU &
It is clear that innovation is being explored in every area of the graduate and student recruitment process, from marketing and attraction to assessing and making the final offer. For our Regulars section, Sam Gordon, AGR Research Analyst talks on how you can use data to innovate further (page 31), and Dr Paul Redmond encourages you to get to the garage and learn from others (page 29). Angus Wood, a Kings College London graduate shows you the other side for Day in the Life, as he shares his experience on an assessment day from a student’s point of view (page 8).
Innovation is a never-ending process, so we can only provide a snapshot of what is being achieved at this moment, but we hope that it will provide further inspiration so you can go on innovating to reach and recruit students.
Tej Kaur Rai
Editor: Tej Kaur Rai
Tej@agr.org.uk
AGR, 6 Bath Place, Rivington Street, London, EC2A 3JE
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Graduate Recruiter is the official magazine of the Association of Graduate Recruiters. Published six times a year, Graduate Recruiter is distributed to AGR members and subscribers. For more information about AGR membership, please visit
www.agr.org.uk. Contributions: Contributions are invited and accepted by email only. When not successful, they will be returned with a feedback note. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to AGR. We accept no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the association. AGR cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. © AGR 2015. Graduate Recruiter is edited by Tej Kaur Rai, email:
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www.agr.org.uk | Graduate Recruiter 03
INNOVATION Special
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