COMPANY PROFILES
Subtle Energies 80 Coonara Ave, West Pennant Hills, NSW 2125 Australia
Tel: +61 2 9634 1677 Fax: +61 2 9634 2914 Email:
nick@subtleenergies.com.au Twitter: @subtle_energies Facebook: Subtle Energies Ayurveda Aromatherapy
www.subtleenergies.com.au
Background Founded by Farida Irani in 1993, Subtle Energies is completely family owned and operated by the Irani Family – Farida, Sheriar, Khursheed and Nick.
Main products and services Subtle Energies creates results-based aromatherapy skincare solutions founded on authentic Ayurveda principles.
The range is designed to address multiple skin and body concerns, and to deliver high performance results with holistic benefi ts to physical, mental and emotional wellbeing. Subtle Energies’ Ayurveda Aromatherapy Spa Concept® provides treatment programmes that incorporate diverse and skilled techniques, combining the fi nest traditional Ayurveda practices with modern methods. All manufacturing is done in Australia, following European standards of natural skincare. Subtle Energies doesn’t add any parabens, mineral oils, silicones or artifi cial fragrances to its products.
Additional products and services The company offers a private label service for select clients using a range of rare ingredients to offer creations with specifi c intent and profound impact. Subtle Energies’ brand expertise is built on its education- and
www.spahandbook.com
practitioner-based origins and all spa treatments are created using the protocols of the Australian government-accredited Diploma in Ayurveda Aromatherapy. Subtle Energies offers a bespoke service
that’s tailored to its partners, encompassing primary, complimentary and retail-only offerings. It collaborates closely to provide intensive, substantial treatment and retail training programmes, in addition to marketing and promotional support.
USPs Farida Irani is regarded as a pioneer in Ayurveda Aromatherapy with over 20 years’ clinical experience. Her research, book and courses have received international recognition and awards. Subtle Energies has a history as a master blender in creating formulations that are distinctive and different from traditional Ayurveda herbal oil decoctions and unlike western aromatherapy blends. This background, coupled with the company’s education and practitioner qualifi cations equips Subtle Energies with the ability to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences.
How many spas do you supply? 60 spas, including private label partners.
Founder Farida Irani
Top clients Jiva Spas by Taj Hotels, Resorts and Palaces; Six Senses; Gwinganna Lifestyle Retreat; and The Peninsula Hotels.
Plans for 2015 2015 will see location by location launch of ‘Sattva’ by Simply Peninsula, a new range of active treatments and products launched exclusively at The Peninsula Hotels. Subtle Energies will also launch the Soothe and Enrich Range for extra dry, sensitive skin.
Who’s who? Farida Irani, founder; Nick Irani, director of operations and brand development.
What the clients say “In 2003, after reading Farida’s book on Ayurveda Aromatherapy, I was so impressed we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have Subtle Energies in our spas.” Anna Bjurstam, vice president spas, Six Senses
“Subtle Energies has worked with us to create a bespoke range of essential oil massage blends. Each has been perfectly blended to create a sense of wellbeing for guests.” Bina Patel, vice president, spa operations, Taj Hotels, Resorts and Palaces
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