TRUE WELLNESS IS ABOUT LIFESTYLE CHANGES AND VISIBLE RESULTS
Michael Tompkins, CEO & general manager, Hilton Head Health
Right now, I’m focused on bringing ‘true wellness’ back to spas in the USA by concentrating on weight loss and weight manage- ment eff orts. Over the years, a
lot of spas capital- ised on the growing wellness vacation trend by off ering treatments, stress reduction and relaxation. What they’ve neglected to provide, however, is a healthy getaway which was the original intent for spa vacations. Adult obesity is a growing epidemic
in America and many don’t know where to begin to reverse the problem. When they are ready to make a change to their lifestyle, they’re turning to spas that are proven to deliver results in a supportive, safe environment. In 2014 alone, our
The spa at Hilton Head Health had double digit growth last year thanks to its weight loss focus
weight loss spa showed double digit growth and this is projected again for 2015. These vacationers want motivational
programmes and to be held accountable for their individual progress. They want delicious cuisine that doesn’t leave them starving and they want to see results. Weight-loss spa-goers are looking to fi nd a place where they won’t be judged – where they can fi nd other people who are in the same position as them – whether they’re looking to lose 15lbs (7kg) or 115lbs (52kg).
ARE SPAS ONLY FOR THE 1 PER CENT? I THINK NOT! Mark McKenney, founder, McKenney Spa & Wellness Consulting
There are many types of spas. Resort and destination spas in exotic locations with highly styled consumers looking ever so chic. Day spas off ering maintenance services. Medi-spas with their clinical, doctor-like approach. And mineral spring spas focused on group bathing. Each model will appeal to diff erent
people, but what separates them for most is cost. I’d argue that ever since the Romans and Greeks have been ‘taking the waters’, spas have been run as businesses. The wealthy in society even had pools and spas in their homes. But where did others go to heal, relax and rejuvenate? I like to visit spas, but I’m not the one
1 per cent of people who can aff ord them regularly. However, this is changing in the
USA with the ‘massifi cation’ of massage with chains such as Massage Envy which bring prices down to under US$50. I like this trend because it brings massage to the forefront of every day people, even if the locations are standardised and not quite so exotic. I like to combine spas
services, so I’m wondering if there’s a gap in the market to also off er aff ordable spa packages to the everyday person? Could fi tness centres incorporate mini-
massage franchises or pop-up spas so that members can warm up or relax their muscles before or after a workout? Or could existing spas suggest a DIY package
for customers after they leave their facility? Steps could combine outside yoga in the park before heading home for a relaxing spa bath – perhaps using products purchased at the facility with meditation instructions. The spa could also off er advice between visits. DIY packages would remind
customers about the spa between treat- ments, encouraging them to return, and would provide them with a more-rounded (yet still aff ordable) experience.
Contact Mark McKenney Twitter: @MarktheSpaman Tel: +1 972 415 4761
©CYBERTREK 2015
spabusiness.com issue 2 2015 19
It’s inspiring to be around people who
are looking to better themselves and I’m currently on my own weight loss journey. Since starting at Hilton Head Health last summer, I’ve lost 43lbs (19kg) and hope to lose a further 30lbs (14kg). It’s a lifestyle change and one that I have to work on every single day. Being physically healthy is just as important as mental health.
Contact Michael Tompkins Email:
mtompkins@hhhealth.com
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