CONCIERGE
MAKE YOUR HOTEL ‘INSTAGRAMMABLE’ BEFORE IT’S TOO LATE...
BY NICK DALL
Because it’s 100 percent visual, Instagram is the social media platform best suited to the sensory overload luxury hotels provide. Here’s a round-up of who’s doing what on the social media channel du jour…
FOUR SEASONS HOTEL CAIRO
AT NILE PLAZA @fscaironp (2805 followers)
“Instagram is our fastest growing social network with around 400 percent increase in followers in less than a year. Our most engaging Instagram posts come from sharing live and real moments using relevant hashtags.”
Christeen George – Digital Marketing Manager
GANSEVOORT HOTEL GROUP @gansevoort (11k followers)
“Gansevoort Hotel Group carefully curates this space with thought-provoking and aspirational pictures of each property from a 360-degree perspective – that of the guest, Gansevoort team and neighbors. Gansevoort Hotel Group offers a sneak peek look into the exclusive ‘Gansevoort Life’.” Stephanie Sprayregen – Digital Marketing Manager
W HOTEL BANGKOK @wbangkok (3719 followers)
“We encourage all guests who attend #WDOESBRUNCH to use the hashtag by putting it on our flyers, backdrops and floor plans. We’ve only had 8 brunches so far, but we’ve got a lot of exposure from it. People love letting the world see how awesome their lives are!” Waraluck Wongwitdecha – Marketing
Communications Manager
WALDORF ASTORIA, NEW YORK @waldorfnyc (6153 followers)
“At the Waldorf Astoria New York, we utilize Instagram to showcase our hotel as an inspirational environment and celebrate the authentic moments created by our guests. Our goal is to foster a truly global reach through the use of high-quality images and guest-submitted content tagged with #waldorfnyc.”
Melissa Howard – Social Media Manager
1888 HOTEL, SYDNEY, AUSTRALIA @8hotels (5851 followers)
20
The world’s first “Instagram hotel” provides plenty of photo-ops for its guests. Screens at reception show a live-feed of photos uploaded with the #1888hotel hashtag, and guests are encouraged to use the gilt-framed “selfie space”. Instagram users with more than 10,000 followers get a free night’s stay.
SHANGRI-LA HOTELS @shangrilahotels (8914 followers)
Some hotels don’t have to try very hard to be instagrammable – fresh croissants with a view of the Eiffel Tower are hard to beat.
This image was from a guest who’d used the hashtag #ShangriLa.
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