Refurbishment profile Continued » Now, as Saranjit and Jasbir plan ahead
with six more practices, they are sticking to what they know, and have made a conscious decision not to offer other supplementary treatments some orthodontists diversify in, such as botox and fillers. Saranjit, who qualified in 1985, added:
“Our passion is orthodontics. That’s what we do so we are going to concentrate on orthodontics and are happy to do that and for referring dentists to continue to refer their patients to us. We will not do bleaching, botox or cosmetic dentistry – we don’t want to overlap the treatments we can offer.” The desire for straight teeth has never
been greater as children and adults alike strive for the perfect smile. Long gone are the days when ‘train track’ braces were disguised, now they’re a fashion statement. Brightly coloured modules are used now, often in football colours, drawing attention to the silver braces available on the NHS. Privately, there are other options for
straight teeth including invisible braces, straighteners fitted behind the teeth, and tooth-coloured ones. Latest research even suggests that
children who have worn a brace to straighten their squint teeth are more successful. Saranjit explained: “People formulate an opinion of us in 10 seconds, so in an interview situation, people’s impressions are important. If a young person has badly aligned teeth, the interviewer will make a subcon- scious decision about that person. The best advantage for kids is to give them straight teeth.” At Nusmile Orthodontics, patients
having their old smile corrected are aged between 10 and 55. They, and everyone in between, benefit from its “first-class treat- ment” over an 18-24 month period. Currently employing around 30 staff in
its three practices, Nusmile Orthodontics’s payroll is soon to top 100, but although the brothers have plans for expansion, their current model of “excellent customer care and relationships with other dentists” will be upheld in everything they do. When asked why he does what he does,
Saranjit replies: “As a team, when we take a patient’s braces off and see that smile, it brings us a great sense of satisfaction. We have, in some small way, changed their life and whatever they do in life, we’ve made something a bit better.”
Scottish Dental magazine 69
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