Experts in their field
Finding your ‘Why’ P
Jan Clarke, former principal of Ferryburn Dental Care in South Queensferry is looking to an exciting new chapter in her career
arents of small children will be more than familiar with the favourite question children seem to pose dozens, if not hundreds of times a day – why?
But, rather than focusing on the inter-
minable curiosity of the nation’s toddlers, dentist Jan Clarke and business coach Kevin Rose believe that finding your ‘Why’ is the key not just to a more successful business, but a healthier, happier and more successful life. They believe that if you uncover your
reasons for doing what you are doing – what drives you, what motivates you etc – then everything else will start to fall in to place. Jan qualified from Birmingham in ı988
and moved to Scotland in ı995, eventually buying the practice she was working in from the retiring principal. She built up and developed Ferryburn Dental Care in South Queensferry into one of the finest in the area before selling the practice last summer and leaving in January this year to pursue other interests.
Holistic business coaching Before leaving Jan also worked as a prac- tice advisor with Denplan for eight years having gained a postgraduate certificate in Dental Practice Appraisal from FGDP UK. It was during her work with other practices that she noticed many dentists admitted feeling a bit lost. She said: “Increasingly, I was feeling frustrated when going into practices that they needed more ongoing help, not just with their business but with all aspects of their lives. “The Denplan Quality programme was
great in that it meant I could help with change management when I was there but I felt there was a missed opportunity for following it up and making longer-term changes.” Jan had been a client of Kevin Rose for
a number of years, having travelled down to Oxford and seen the benefits of his busi- ness mentoring and coaching first hand. After selling her practice she spoke with Kevin about the possibility of introducing a peer support group closer to home. She
said: “This was the way I could help imple- ment change for dentists to help them achieve a better work life balance, and ultimately more life satisfaction. Cheesy maybe, but I know there is a need for this, not just coaching but real mentoring, where we can facilitate change.” Jan explained that when she was in a
leadership role in practice she often felt nervous about leading as she didn’t want to be seen as “bossing people about”. However, she soon discovered that if she communicated her goals and ambitions effectively to the rest of the team – her ‘Why’ – they were more likely to get on board and help her get the practice where she wanted it to be. Through Rose and Co, Jan and her
colleagues will be able to offer leadership training both on a one-to-one basis and also through group events such as the popular Club Connect meetings. Jan and Kevin are currently inviting dentists to get a taste of how Club Connect can help them. They are running two sessions on Thursday 30 Oct at the Hilton Airport Hotel in Edinburgh. If you would like to be invited to participate in one of these sessions, then please contact Jan for more information, either by email
jan@roseand.co or call 07968 542 472. Alternatively, you can book directly via the website
www.roseand.co/scotland
A social touch Throughout her time at Ferryburn, Jan was very active on social media and she utilised Facebook, Twitter, LinkedIn and other mediums to help grow her business. Her husband, Andy Taplin, is a graphic designer by trade and runs Interphase Design where he provides a full design and build service on websites, print media and so on. Through Interphase Social Media, Jan provides social media support and manages projects for Andy’s clients. And now she is looking to expand
that into the area she knows most about – dentistry. Interphase have several pack- ages to support dental practices in their social media usage, from setting things up from scratch, to assisting with coverage on Facebook and Twitter through to YouTube channels and blogs. Jan said: “One of the problems with someone else running your social media campaign is lack of knowledge about the business and the personal touch. However, I alone will be running these campaigns for dental practices. “I will interact with the practices to get
a feel for their ethos, although some I obvi- ously know better already! I will also get a feel for the kind of posts that suits the style of the practice and how they wish to interact with their patients and potential new patients.”
Scottish Dental magazine 69
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