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Sign up for your free digital subscription to AM2 magazine: AM2.jobs/subs How can Minecraft get more kids into museums?


The online phenomenon Minecraft has been highlighted as a method of getting more children interested in museums and galleries. Adam Clarke of The Common People


offered ways in which Minecraft – a sandbox indie game which allows players to build constructions out of textured cubes in a 3D generated world – could be used to educate children and simultaneously get them inter- ested in museums and galleries worldwide. A forefront creator within the online


Minecraft community, Clarke is widely involved in the use of Minecraft within cultural, heritage and educational settings. With Minecraft particularly popular among kids, Clarke suggested using Minecraft to educate the younger generation about museums, artefacts, science and archaeology. One example is Tatecraft – a project shortlisted for the Tate Britain IK prize, which celebrates talent in the digital industry. Tatecraft saw the Tate Britain recreated in-game, with players able to literally enter the works of art and explore the streets and see “behind” the art.


Minecraft is hugely popular, with more than 100 million registered users worldwide


“It’s an adventure in art and culture, not learning in the traditional sense, but kids are making these connections from gameplay,” said Clarke, speaking at MuseumNext 2014.


“If you look to the side there are plenty of opportunities out there to turn games like Minecraft into learning tools.” More: http://lei.sr?a=v9B6W


Merlin targets 2017 opening for high- profile Legoland Japan development


Merlin Entertainments has unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan. The new park, to be


located in the central city of Nagoya, will cost around ¥32bn (US$315m, €231m, £185m) in total and adds to UK-based Merlin’s existing portfolio of six Legoland parks in five countries. Identified as a preferred


site in late 2011, Legoland Japan will be opened in Q2 2017 under Merlin’s ‘operated and leased’ model, with the infrastructure being funded by a third party.


©Cybertrek 2014 The centre cost around US$8.5m


KidsSTOP science centre debuts in Singapore


KidsSTOP – an interactive science centre aimed at children – has become the first such attraction to open in Singapore. Designed and planned by Jack Rouse


A Lego driving school is expected to feature in Japan


Merlin is looking to build on the success of its existing Legoland Discovery Centre in Tokyo. With the Japanese theme park market – the largest in Asia – valued at approximately US$6.8bn


(€5bn, £4bn) and Lego brand awareness in the country already high, Merlin expects to attract a broad market, with a particular focus on luring young families.


More: http://lei.sr?a=g9W5u Twitter: @AM2jobs


Associates (JRA), the centre is an addition to the existing Science Centre Singapore and comprises 17 zones and features areas designed around the themes of imagine, experience, discover and dream. The centre, reported to have cost around US$8.5m (€6.3m, £5m), aims to encourage learning through activity, play and exploration. More: http://lei.sr?a=X9t1y


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