GLADSTONE PROMOTION On the move with Gladstone
Using the MobilePro app to access and book swimming classes is very popular
The launch of Gladstone’s mobile booking app at Edinburgh Leisure sites has brought great benefi ts to both customers and staff
software to the Connect and Join@Home modules for online booking and joining. So when Gladstone announced they were launching a new smart phone app called MobilePro, we knew right away that we wanted to be early adopters. Our customers have been asking us for while now if they
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can access our website and book fi tness classes on their smart phones, and we knew that if we wanted to stay competitive, it was vital for us to offer this kind of fl exibility. In January and February, we soft-launched MobilePro in 15
out of our 30 sites, and started to actively promote it on 3 March via our website and Facebook page. The results have been incredible. During the soft-launch period we had 1,000 downloads, but just 16 days after the offi cial launch those numbers had already topped 3,500. So far, 75 per cent of downloads have been for booking
classes – on 3 March alone, 486 bookings were made using MobilePro – and our pool timetables module is also popular. Customer feedback has been terrifi c. They love being able to book and cancel classes on the go, even when sites are closed, and they like how easy it is to access information on how many spaces are left in a class or where they are on a waiting list. As well as having a real impact on customer satisfaction,
the app is great for sending push messages to inform people of maintenance/downtime issues on site or time-limited promotions. This is in addition to dedicated News and Offers tiles on the home screen, which can be updated as necessary. Adding or amending content using the MobilePro Web Cockpit is very straightforward, and navigating the system has been
June 2014 © Cybertrek 2014
ver since 2002, Edinburgh Leisure has had good results with a wide range of Gladstone products, from the company’s signature Plus2 membership management
Customers can now book, change or cancel gym classes on the go
made even easier since the launch thanks to the developers taking on board some of our feedback. When it comes to making the most of the app, the real-time
reporting feature is extremely useful. Not only does it give us an instant overview of the number of downloads in any given period, but it also breaks this down by venue, as well as showing us which modules are most popular. Having this data will be invaluable moving forward, as it will help us decide which modules we defi nitely want to keep and which ones we need to either change or promote more. Overall, we are delighted with the results we’ve seen from
MobilePro so far. Looking ahead, we’d like to incorporate bookings for activities outside the gym or fi tness studio – such as golf, tennis, badminton and squash – into the app. As soon as this functionality becomes available in the next couple of months, we plan to roll it out to some of our other sites. Stuart Fairbairn, ICT manager, Edinburgh Leisure
Tel +44 (0)1491 201010 Web
www.gladstonemrm.com Twitter @gladstonemrm
Read Health Club Management online at
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