MESSAGE FROM THE CEO Make the Most of ASCA’s Educational Opportunities
T
his issue of ASC Focus magazine will be in readers’ hands for the first time at ASCA 2014, ASCA’s annual meeting in Nashville, May 14–17. Copies will reach
all of ASCA’s members by mail a few days later. ASC Focus and ASCA’s annual meetings have a lot in common. Both provide critical updates on every aspect of ASC operations and management. Both also connect you with many of the most respected experts in the ASC community to help you determine what you need to do to protect and grow your ASC and how to achieve your goals. At ASCA 2014, for example, Caren Ginsberg from the Centers for Medicare & Medicaid Services (CMS) will talk about ways that ASCs can prepare for Medicare’s new patient experience of care surveys. CMS has made it clear that ASCs will be expected to conduct these new patient surveys soon, and as Ginsberg’s session title suggests, “We’re Not Just Talking about Patient Satisfaction Anymore.” Ginsberg is uniquely qualified to walk you through the steps you need to take to meet the new requirements. ASCA 2014 will also include a series of presentations about surgical procedures that are moving into the ASC setting for the first time. If you are looking at new ways of bringing more patients, surgeons and cases into your ASC, these sessions are a can’t-miss opportunity. All are presented by surgeons with firsthand experience and successful track records in bringing these procedures into ASCs. If you miss these sessions or any others at ASCA 2014, you can buy recordings of most through our online store at
www.ascassociation.org/OnlineStore. This issue of ASC Focus magazine delivers some of the same kind of up-to-the-
Seeking Authors
ASC Focus is seeking the contribution of articles by guest authors. If you have the expertise and time to write for us, we’d be interested in hearing from you. Please see our editorial guidelines at
www.ascassociation.org/Focus and submit your story proposal to
smukerji@ascassociation.org.
6 ASC FOCUS JUNE/JULY 2014
minute news and practical solutions you will find at ASCA’s annual meeting. For example, the ICD-10 implementation deadline has been delayed yet again. Find out what you should do now to prepare on page 8. What should your ASC do about electronic health records? Share in one ASC’s experience on page 24. How can your ASC integrate a culture of safety into its daily operations and protect your patients and staff from laser injuries? See the articles on pages 20 and 16, respectively. In addition to ASC Focus and our annual meeting, ASCA offers many ways for you to tap into educational opportunities developed specifically for ASCs. Keep checking with us for the latest news about a new ASC clinical conference we are planning, an online training series scheduled for release this year, our annual webinar series, our January 2015 coding seminar and next year’s annual meeting in Orlando, Florida, May 13–16. To make the most of all of these opportunities, please make sure that you are connected to us. If you are not receiving our periodic email messages and weekly Government Affairs Update and ASCA News Digest e-newsletters, make sure that we have your email address in our data base by contacting Joe Horning at jhornig@
ascassociation.org. If you use social media, you can also connect with us through our LinkedIn, Facebook and Twitter accounts; just click on the buttons on our home page to get connected. Finally, to learn more about all of our activities on your behalf, please check ASCA’s web site (
www.ascassociation.org) regularly. Together, we are setting the gold standard in outpatient surgical care and creating a better experience for patients. Make sure that you and your ASC are involved.
Bill Prentice Chief Executive Officer
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