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Samsung Galaxy S5 Most marketed device
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WINDOW SHOPPING Brad Rees, @Mediacells
Apple iPhone 5s cleans up in Vodafone stores this week Samsung Galaxy S5 communications dominate but as it’s still on pre-order consumer terms, there is a risk that expectations are not being best managed ahead of sales launch and that inertia around “new” messaging for the Galaxy flagship device will begin to kick in.
CONTRACT £42 PREPAY £537
UK MARKETING VOICE 25%
Carphone Warehouse tantalises with the promise of the Samsung Galaxy S5. It’s been “nigh” for an awful long time now and the promotional voice keeps on belting out the pre-order message, in-store.
Phones 4u Samsung still has the strongest voice while the iPhone 5s is the most-promoted product – but the Samsung Galaxy S4 “family” is available for £17 a month and there’s a Galaxy Gear promotion with any S4 or Note 3.
O2 turns up the dial on the Samsung Gear also as well as S5 pre-order promises of double data when you buy a £38-month tariff with £70 upfront. The HTC One (M8) and the Sony Xperia Z2 have big data upsells of 5GB and 2GB respectively but it’s the pricepoint of £43 a month for the HTC device which will have consumers clutching their wallets.
Vodafone still touts the £47-a-month tariff pricepoint for the iPhone 5s, with the consumer message “Power to you”. The phantom Samsung Galaxy S5 is promoted in pre-order contexts for £37 when you trade in your old Samsung smartphone.
EE’s No Brainer Deal of the Week is – you’ve guessed it – the Samsung Galaxy S5! It’s available for £38 a month but “hurry, the offer ends April 10”, which is slightly perplexing when you think about it; there is an urgency to buy a phone, which is not in stock, before the offer for the smartphone apparition
expires – before the phone has actually physically launched. Pigs. Pokes.
Three broadcasts the Samsung Galaxy S5 for £38 a month while the iPhone 5s is £35 a month. The overwhelming Samsung communications teases an “introduction to the Galaxy S5” but there’s no physical product, just photos – it's all marketing, no content.
ALL WORKS
Mediacells captures online and high street promotions and deals
Notes on pricing: * Lowest promoted prepay headline price
HOW IT
Advertising messages are segmented by device, manufacturer and OS
This results in
reliable, competitive intel that you can act on
* Lowest promoted ‘free’ monthly rate Availability: stores where product is available for purchase
CPW: S5 promotional voice keeps belting out pre-order message
Top Android Trade-ins 1. Samsung Galaxy S3
RECYCLING Ashley Turner
@CompareMyMobile
An increase in Samsung valuations and trade-ins on CompareMyMobile has resulted in dramatic value depreciation affecting smartphones across the Galaxy range. Samsung’s Galaxy S4 has seen a
10.2 per cent drop in trade-in value since the Galaxy S5 was announced in February, while the Galaxy S3 has seen a 6.6 per cent fall and the Galaxy S i900 suffered a nine per cent trade- in value drop. Last year, within a month of the
Galaxy S4 release, the Galaxy range as a whole had lost over 20 per cent of its trade-in value, a trend that CompareMyMobile expects to see yet again in the weeks following the S5 release.
5. Samsung Galaxy S3 Mini 6. Samsung Galaxy Note 2 7. Sony Xperia Z
8. Samsung Galaxy Ace 9. HTC One
10. Sony Xperia S
17.47%
2. Samsung Galaxy S2 i9100 5.61% 3. Samsung Galaxy S4 4. HTC One X
5.29% 2.84% 2.06% 1.91% 1.63% 1.23% 1.19% 1.11%
7.06%
1. Apple iPhone 5 16GB 2. Apple iPhone 4S 16GB 3. Apple iPhone 4 16GB 4. Apple iPhone 5S 16GB 5. Apple iPhone 4 8GB 6. Apple iPhone 5 32GB 7. Apple iPhone 3GS 16GB 8. Apple iPhone 3GS 8GB 9. Apple iPhone 5 64GB 10. Apple iPhone 4S 32GB
Top iOS Trade-ins 7.06% 5.85% 5.26% 2.88% 2.83% 0.82% 0.64% 0.54% 0.54% 0.49%
17.47% 1. Nokia Lumia 800
Top Windows Trade-ins 1.09%
2. HTC Windows Phone 8S 0.64% 3. Nokia Lumia 520 4. Nokia Lumia 820 5. Nokia Lumia 620 6. Nokia Lumia 925
0.56% 0.28% 0.21% 0.18%
7. HTC Windows Phone 8X 0.16% 8. Nokia Lumia 710 9. Nokia Lumia 900 10. Nokia Lumia 920
0.15% 0.13% 0.13%
1.09%
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