March 2014 Flavor Battle FROM PAGE 1
www.hamptonroadsmessenger.com
The Hampton Roads Messenger 7
2014 McDonald's Flavor Battle judges (l-r) DeeJay Element, DJ Clue, DJ Spinderella and Just Blaze. The judges were tasked with critiquing, scoring and ultimately deciding the champion among finalists DJ Niena Drake of Chicago, DJ R-Tistic of Los Angeles and DJ Erika B of Newport News, VA. Photo credit: Soul Brother.
media brought correspondent some of encouraging
viewers to share their thoughts as the show unfolded.
In its fifth year, the competition out
the up-and-coming DJs in the
biggest industry
with 12 DJs hand-picked by McDonald's and Complex Media vying for the chance to win the grand prize. Three DJs, one each from the West Coast, Central region and East Coast, won over the hearts — and ears — of online voters with masterful mixes that helped them advance through three rounds of elimination. Spinning on the 1s and 2s, the final three competed during a pre-recorded broadcast and represented one of McDonald's Quarter Pounder burgers: Bacon Habanero Ranch Quarter Pounder (West), Deluxe
Quarter Pounder (Central) and Bacon &
Cheese Quarter Pounder (East). "The excitement
around the
2014 McDonald's Flavor Battle competition was strong," said Rob Jackson, McDonald's U.S. marketing director. "As a genre of music that resonates deeply among our millennial consumers,
McDonald's celebrates
this vital and growing art form. We are proud to offer the Flavor Battle program as a platform for DJs to showcase
their skills until in addition
to connecting them with a national audience."
The broadcast will remain on
FlavorBattle.com
March 30,
2014. To learn more about the program, please visit
www.flavorbattle.com or
www.365Black.com.
Location: Bryant & Stratton College - Virginia Beach
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