SMART jobs
Te Juno Effect T
By Ginny Collins
he Juno Awards are set to take over Winnipeg March 24 to 30. A city with a rich musical history of its
own, Winnipeg is currently experiencing a renaissance that makes it an ideal host for the 2014 show. Te return of the Jets and the imminent
opening of the Canadian Museum for Hu- man Rights have helped put Winnipeg in the national spotlight, while the recent announcement of 13 Juno nominations for local musicians has proven that Win- nipeg’s music scene is among Canada’s most vibrant. As Winnipeg’s musicians make an
impact on Canada, the Juno Awards are set to make a major impact on Winnipeg. A study by the Canadian Academy of Recording Arts and Sciences (CARAS) re- ports that host cities can see up to nearly $12 million in economic impact. This amounts to well over 10 times the invest- ment made by the host province and city. “It is thanks to the Province of Mani-
toba and City of Winnipeg that we were successful in our bid to host the Junos. Both levels of government recognize the lasting benefits of hosting the awards and what it will do for us, both culturally and economically,” says Carole Vivier, CEO/ film commissioner at Manitoba Film & Music and 2014 Juno Host Committee co-chair. “Te Junos bring an immediate benefit
to the city, but they also create a lasting legacy,” says Kenny Boyce, manager of film and special events at the City of Win- nipeg and host committee co-chair. “Te awards put our city in the spotlight at a very opportune time. Tese celebrations add to the momentum that Winnipeg is already experiencing.” CARAS reports that the Junos support an average of 80 to 130 full-time-equiva-
lent jobs in each host city, while making a direct and indirect economic impact of $3.4 million on wage and salaries. While the Junos do some hiring locally (including event planners, volunteer co- ordinators, musicians, etc.) the majority of jobs affected include those focused in industries providing accommodation, transportation, food and beverages, and recreation and entertainment. When Winnipeg hosted the Junos in
2005, it is estimated that 27 per cent of those who attended the awards were from out of town, while total visitor expendi- tures were estimated at around $2.6 mil- lion. Spending on accommodations made up most of this amount, with visitors spending an average of two-and-a-half nights in the city. “What’s harder to measure are the ben-
efits Winnipeg will experience in poten- tial tourism, national advertising for our corporate sponsors and exposure for our musicians,” says Boyce. “Te economic impact is measured for Juno Week, but the benefits extend far beyond March 30th.” “The Juno Awards will change how
Manitobans think about our local music scene, and the Canadian music scene as a whole,” says Vivier. “Cities report that awareness of music and attendance at music events increases after they host the Juno Awards. In Winnipeg, the Juno Effect will be felt for years to come.” Juno Week begins March 24 and ends
with the televised Juno broadcast on March 30. Te public is invited to partici- pate in a number of Juno Week activities including JunoFest, Juno Cup, Juno Fan Fare and the Juno Songwriters’ Circle. Tickets to the live broadcast go on sale
Friday, Feb. 14 through Ticketmaster. For details on all things Juno-related visit
www.junoawards.ca. Ginny Collins is a local playwright and
the communications and marketing direc- tor at Manitoba Film & Music.
Photo of Scott Kinkade. KEN mode, nominated for Metal/Hard Music Album of the Year for Entrench (the category they won in 2012).
Photo courtesy of Nevado Records. Royal Canoe, nominated for Alternative Album of the Year for Today we are Believers.
Photo courtesy of Killbeat Music.
Little Miss Higgins & The Winnipeg Five, nominated for Roots Traditional Album of the Year for Bison Ranch Recording Sessions.
Working for Your Family Greg
Selinger MLA for St. Boniface Premier of Manitoba 204-237-9247
GregSelinger.ca
Melanie
Wight MLA for Burrows 204-421-9414
MelanieWight.ca
Andrew
Swan MLA for Minto 204-783-9860
AndrewSwan.ca
Lemieux MLA for Dawson Trail 204-878-4644
Ron-Lemieux.ca
Ron
Sharon Blady
MLA for Kirkfield Park 204-832-2318
SharonBlady.ca
Theresa
Oswald MLA for Seine River 204-255-7840
TheresaOswald.ca
Erin
Selby
MLA for Southdale 204-253-3918
ErinSelby.ca
Jennifer
Howard MLA for Fort Rouge 204-946-0272
JenniferHoward.ca
Kerri
Irvin-Ross MLA for Fort Richmond 204-475-9433
KerriIrvinRoss.ca
Bjornson MLA for Gimli 204-642-4977 1-866-253-0255
PeterBjornson.ca
Peter
Flor
Marcelino MLA for Logan 204-788-0800
FlorMarcelino.ca
Dave
Chomiak MLA for Kildonan 204-334-5060
DaveChomiak.ca
10 SMART TAB
www.smartcareers.ca
March 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20