What Happens in Vegas, May Not Stay In Vegas.
In This Case,
SuperZoo is one of the 25 fastest-grow- ing trade shows in the United States according to Trade Show Executive mag- azine. Held over a three day period at the Mandalay Bay Convention Center in Las Vegas, the show brings together a huge array of vendors marketing their products to the retail pet industry. It’s a show that many of our Florida pet retailers look for- ward to attending, including Susie and Neil Kupfer, owners
of Pet Food
A Better Way – Dr. Chris Bessent of Herbsmith, holistic formulas of herbal blends and supplements.
Warehouse in St. Petersburg. So, with press credentials in hand, courtesy of The New Barker, the Kupfers enjoyed behind-the-scenes access to some pretty cool goodies.
Most trade shows restrict photogra-
In Dog We Trust – Kris Logan in front of her bandana line, available at Fluffy Puppies, Clearwater and Pet Food Warehouse, St. Petersburg.
phy to members of the press in order to protect vendor products.“Neil and I both had a great time being Rover Reporters for The New Barker, and our press passes allowed us to get some great shots,” said Susie.
She and Neil met at Maas Brothers
Department Store in Downtown St. Petersburg when they both began a career in retail more than 35 years ago.“I learned about different aspects of retail- ing, from customer service and inventory control, to merchandising and display,” said Susie.
Fast forward to the challenges faced
Let the thunder roll – Phil Blizzard, inventor of Thundershirt, for dogs who suffer from a variety of anxieties issues, including loud, thunderous noises. Below: Neil (right) meets with Bill (left) of the Petcurean food line.
now in running their own store, and those early retail experiences have come full circle. The non-glamorous reality of owning and operating a store that has more than 10,000 square feet of retail space, includes hard work and long hours. But the Kupfers have managed to main- tain a
become a very competitive business. Their always upbeat demeanor and help- fulness is extended to every customer who walks through the doors. And that attitude is exuded by every employee at Pet Food Warehouse. As ardent community advocates, the
Kupfers believe in paying it forward. For example, rather than wondering why thousands of cats and dogs continue to be euthanized every year, the Kupfers decid- ed to provide valuable floor space in their
48 THE NEW BARKER
www.TheNewBarker.com
Healthy and Colorful – Kari Liu and Randy Hubbard at the Natura booth, makers of INNOVA dog food.
store for shelters and rescue groups to exhibit their adoptables throughout the year. They even have a permanent cat room, Pandora’s Playroom, that continu- ously houses adoptable cats and kittens from Pet Pal Animal Shelter.
Tuff & Soft – Wendy and Steve of Tuffy Toys (above), the best dog toys on earth. Below is Steve Nicolosi of Glo-Marr, makers of some of the best smelling, all natural shampoos that are detergent and cruelty-free.
strong foothold in what has
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