DAILY NEWS, JOBS, TRAINING & TENDERS
www.spaopportunities.com Social networks give consumers a voice
Continued from front cover Although the bulk of older respon- dents still prefer more traditional channels for complaining, such as telephone and email, the gen- erational shift towards social network-based complaints poses a significant set of challenges for com- panies to overcome. “Not long ago, customers would tell
friends and family if they were dis- satisfied with service they’d received,” says NewVoiceMedia CEO Jonathan Gale, who commissioned the research. “While this is damaging to a brand, it’s not nearly as powerful as when cus- tomers take their complaints online; particularly as consumers are increasingly turn- ing online to read about others’ experiences before choosing a product or supplier.” Aside from the evolving channels for com-
plaints, the survey also records that good service has an equally profound effect on consumer loyalty. Seventy per cent said it had a considerable
influence on their willingness to stay with a service, while 69 per cent said good cus- tomer service would lead them to recommend a company to others.
ADDRESS BOOK
Argentina Spa Association T: +54 11 4468 0879 W:
www.asociacionspa.org
Asia Pacific Spa and Wellness Coalition T: +65 9777 3204 W:
www.apswc.org
Association of Malaysian Spas (AMSPA) T: +603 4253 3478 W:
www.amspa.org.my
Australasian Spa Association T: +61 4 3003 3174 W:
www.aspaassociation.com.au
Bali Spa and Wellness Association (BSWA) W:
www.balispawellness-association.org
Brazilian Spas Association T: +55 11 2307 5595 W:
www.abcspas.com.br
Bulgarian Union for Balneology and Spa Tourism (BUBSPA) T: +359 2 942 7130 W:
www.bubspa.org
China Spa Association T: +86 21 5385 8951 W:
www.chinaspaassociation.com
Association of Spas of the Czech Republic T: +420 606 063 145 W:
www.jedemedolazni.cz
Te Day Spa Association (US) T: +1 877 851 8998 W:
www.dayspaassociation.com
60 per cent of 25-to 34-year olds complain over the internet Given the modern potential for internet
complaints to go viral – and the profit risks which accompany this – customer service expert and author Shep Hyken believes a ‘pre- vention is better than cure’ strategy is more vital now than ever before. “Give customers a positive experience and
they reward you with loyalty,” says Hyken. “Fail and you risk being one of the companies that collectively has lost US$41bn (£24.8bn, €29.9bn) when customers switched to a competitor.” Details:
http://lei.sr?a=t5X5U
CDC highlights risk of disease in spa pools
A new report from the US Centers for Disease Control and Prevention (CDC) sug- gests that disease outbreaks tied to water oſten happen aſter people use spa pools or spas. Published in the CDC’s
Morbidity and Mortality Weekly Report, the paper reveals that between 2009 and 2010, there were 81 out- breaks – defined as two or more people who visited the same location, at around the same time, becoming sick – and 1,326 cases of illness in the United States linked to recre- ational water exposure (pools, lakes, spa pools, etc), according to information reported from 28 US states and Puerto Rico. According to the report, 18 of these out-
Estonian Spa Association T: +372 510 9306 W:
www.estonianspas.eu
European Spas Association T: +32 2 282 0558 W:
www.espa-ehv.com
Federation of Holistic Terapists (FHT) T: +44 23 8062 4350 W:
www.ft.org.uk
French Spa Association (SPA-A) W:
www.spa-a.com
German Spas Association T: +49 30 24 63 692-0 W:
www.deutscher-heilbaederverband.de
Hungarian Baths Association T: +36 1 220 2282 W:
www.furdoszovetseg.hu/en
Te Iceland Spa Association W:
www.visitspas.eu/iceland
Te International Medical Spa Association T: +1 877 851 8998 W:
www.medicalspaassociation.org
International Spa & Wellness Association (ISWA) T: +49 69 130 25 86 0 W:
www.iswa.de
International Spa Association (ISPA) T: +1 859 226 4326 W:
www.experienceispa.com
Japan Spa Association W:
www.j-spa.jp
Leading Spas of Canada T: +1 800 704 6393 W:
www.leadingspasofcanada.com
National Guild of Spa Experts Russia T: +7 495 226 4289 W:
www.russiaspas.ru
Portuguese Spas Association T: +351 217 940 574 W:
www.termasdeportugal.pt
Romanian Spa Organization T: +40 21 322 01 88 W:
www.romanian-spas.ro
Samui Spa Association T: +66 7742 08712 W:
www.samuispaassociation.com
Serbian Spas and Resorts Association T: +381 36 611 110 W:
www.serbianspas.org
South African Spa Association T: +27 11 447 9959 W:
www.saspaassociation.co.za
Spanish National Spa Association T: +34 902 1176 22 W:
www.balnearios.org
Spa Association of India T: +91 995 889 5151 W:
www.spaassociationofindia.in
22 per cent of disease outbreaks were linked with spa pools or spas
breaks (22 per cent) were linked with spa pools or spas and roughly 40 per cent occurred in February or March, with many of these stem- ming from hotels. One of the most common illnesses linked with spa pool/spa outbreaks is an infection
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with the bacterium Pseudomonas aeruginosa. Healthy people can develop Pseudomonas aeruginosa infections, including ear infec- tions or skin rashes, after exposure to spa pools which have not been properly chlori- nated, according to the CDC. Most recreational-water outbreaks occurred
in the summer months: of the 57 outbreaks in treated facilities (such as pools), 25 took place in July or August. Details:
http://lei.sr?a=J4W9y
Read Spa Opportunities online:
www.spaopportunities.com/digital
Spa Association Singapore T: +65 6223 1158 W:
www.spaassociation.org.sg
Spa & Wellness International Council (SWIC) T: +7 4957640203 W:
www.1swic.ru
Taiwan Spa Association W:
www.tspa.tw
Tai Spa Association T: +66 2168 7094 W:
www.thaispaassociation.com
Turkish Spa Association T: +90 212 635 1201 W:
www.spa-turkey.com
Te UK Spa Association T: +44 8707 800 787 W:
www.spabusinessassociation.co.uk
Ukrainian SPA Association T: +3 8044 253 74 79 W:
www.spaua.org
Twitter: @spaopps © CYBERTREK 2014
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