INDUSTRY INSIGHTS
time as you run without having to fiddle with a mobile device. Adidas’ new miCoach Smart Run
monitors performance and gives coaching tips, integrating performance tracking and personal training into one device; colours and vibrations are used to tell the user to speed up, slow down or pause, with coaching also able to be delivered by voice via a Bluetooth headset. TomTom currently offers Runner and
Multi-Sport watches that use GPS and motion-sensor technology to allow users to track distance, swim metrics and cadences on bikes, with the collected data available for transfer to a computer for analysis. Other GPS watches include the MotoAct and Garmin Forerunner.
Tracking devices For those able to invest in new devices, the likes of the Jawbone UP, Withings Pulse and the new Nike+ Fuelband SE give users the opportunity to collect data and link it to their mobile devices to view a digital interpretation of
The Nike+ Fuelband SE links with mobile devices to display fitness statistics
their fitness statistics. For example, Jawbone UP is worn on the wrist and continuously collects activity data, as well as monitoring things like sleep patterns, while the Withings Pulse tracks users’ pulse rates while they train and at rest. The owners of Jawbone also bought
BodyMedia, a pioneer in wearable body monitoring technology, in April 2013, with a view to developing technology that’s wearable on other parts of the body. The benefit of tracking devices over
Withings Pulse tracks users’ heart rates during training and at rest
34 Health Club Handbook 2014
apps centres on the devices providing more specific data, while also being able to cope with more diverse conditions. For example, most apps cannot monitor heart rate or sleeping patterns. Many tracking devices are also sweat-resistant and waterproof – unlike many phones – meaning they can be used across a range of sports, and are usually more
durable outdoors or in non-tech friendly conditions such as high altitudes, wet weather or underwater.
Tracking applications As more people invest in smartphone technology, the number of applications capable of tracking people’s movements is also growing dramatically. According to a recent report by ABI Research, the health and fitness app market is set to be worth US$400m (£246.7m, €292.1m) by 2016. Consumers can look forward to more personal and advanced applications as the market becomes ever more competitive. This will help ensure that activity
tracking is available to those on every budget in the coming year: new adopters with disposable income might choose to invest in the latest devices, while those on a smaller budget will be able to download apps for their mobile phones.
www.healthclubhandbook.com
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