“This is an industry that has mas-
“I LIKE BEING HERE AND [AM] PROUD
OF THE GENTLEMEN AROUND ME FOR HELPING LEAD THE
INDUSTRY TO A HIGHER ROAD.”
—CHRIS LOFGREN, PRESIDENT & CEO,
SCHNEIDER NATIONAL
sive costs in people assets and physical assets, at percentages much higher than other industries,” Lofgren said. “The airline industry looks like that and they have really struggled to generate returns for shareholders. “You know, a number of people
in this industry have found ways to do that. But it’s just recognizing that, at this point, there really is no price that can overcome the regulations and other things we face,” said Lofgren. “It takes a lot of pennies per mile to overcome a physical asset that is sitting still.” With its first two initiatives marked
as successes—electronic logging man- date and creation of a drug and alcohol clearinghouse—Lofgren is encouraged and confident in the Trucking Alliance’s future. “I like being here and proud of the
gentlemen around me for helping lead the industry to a higher road,” said Lofgren. “I think that’s what leaders do. And this group represents leaders who have that vision. There are many others out there in the industry who are start- ing to agree with us. Nothing happens fast enough but that’s all the more rea- son why we intend to make sure we get it done.”
TECH, Continued from page 21
aren’t offended by active systems, but they are leery because the computer works faster than they can. Those wor-
ries are assuaged through training, orientation and word of mouth. “Once you get testimonials, once the drivers start talking about it, the product will sell itself,” Newell said. “The fleet will accept it. These systems are so much more advanced than the early systems.”
With the technology evolving so 2O14 Arkansas Trucking Association
Annual Business Conference &
Vendor Showcase
Hilton Branson Convention Center • Branson, Missouri May 21-23, 2014
Riding Out the Tide Visit the Calendar of Events for More
www.arkansastrucking.com 34 ARKANSAS TRUCKING REPORT | Issue 6 2013 Information
rapidly and more fleets using it, the question becomes, will it eventually be mandated? The National Highway Traffic Safety Administration (NHTSA) has issued a notice of proposed rule- making that, if the rule is finalized, would require motor carrier manu- facturers to include stability control technologies, and the National Traffic Safety Board has recommended NHTSA mandate collision mitigation technol- ogy on heavy trucks and passenger cars. New commercial vehicle models above certain weight limits in Europe must have collision mitigation systems and lane departure warnings, with a phase-in for existing models beginning in 2015. CalArk’s Hare said she can foresee
crash avoidance technologies becom- ing standard someday, though she said the extra costs will be a hardship for some carriers. Maverick’s Newell didn’t know if the systems would be mandat- ed. However, he believes carriers should do all they can to create safer roads. “My family runs up and down
this highway just like you do and your family does, and to me, I think it’s the right thing to do,” he said.
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