DAILY NEWS, JOBS, TRAINING & TENDERS www.spaopportunities.com Poor call handling costs spas bookings


According to a survey by Leisure-net Solutions, only six per cent of spas ask poten- tial clients making a telephone enquiry what benefits they want from a treatment and only 13 per cent ask if they want to make a booking. Te Spa call-Focus™ survey,


which assesses and scores all aspects of a spas’ telephone enquiry services against industry standards, tested a sample of 15 UK day spas by calling them three times over a seven-day period. Although no one asked the


AHA releases new guidelines for keeping a healthy heart


New guidelines from the American Heart Association (AHA) show specific ways to eat and exercise for a healthier heart and to reduce the risk of developing heart disease. Te guidelines, published in Circulation


and the Journal of the American College of Cardiology, were made after an AHA committee made up of doctors and medi- cal experts looked at more than 10 years of research to decide on the recommendations. Te committee said diet should consist


Te average score was 52 per cent based on specific spa service criteria


researchers if they had visited the spa before, 65 per cent answered the phone within five rings or less, eight out of 10 used the name of the spa in the greeting and almost two thirds showed interest in the caller. More than half scored under 60 and the


average score was 52 per cent, based on spe- cific spa service criteria. Lesley Aitken, founder of sales and train-


ing consultancy, Nurturing Skills, which has a focus on spas, said: “Picking up the phone to call a spa is a big deal for prospects. Research


shows that the vast majority of people only contact one or two spas before deciding which one to visit, so the impression staff make on the phone is vital. “We checked the quality of day spas’ call han-


dling and found there’s still a lot of work to be done. Only six per cent focused on the callers’ needs and wants, many showed a lack of interest and enthusiasm, directing callers to a brochure instead of communicating directly on the phone, and there was a general lack of encouragement to book. Details: http://lei.sr?a=Q3R7C


Mintel tips Mixologiste as top trend for 2014


Mixologiste, or multi-func- tional beauty products, are set to be a key trend in 2014, according to new research from Mintel Beauty & Personal Care. BB (blemish balm) creams


which can moisturise, give SPF protection, sheer cov- erage and provide soothing and healing properties, have kicked off the growing trend. “Te huge success of BB


creams has led manufactur- ers to think about how they can build on their portfolios and add excitement to saturated sectors,” says Jane Henderson, global president of Mintel’s Beauty and Personal Care Division. Mintel research shows that up to 70 per cent


Multi-functional products have been tipped as a top trend for 2014 Currently, the UK lags behind in this area,


of US female consumers are interested in mul- tifunctional lip products and 65 per cent in multifunctional facial coverage products – for example a foundation and concealer hybrid. In China, 46 per cent of make-up users say


they like trying new multifunctional products, such as eyeshadow and blusher.


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with just 25 per cent of women saying they are interested in a product which also has cos- metic benefits. As well as skincare products, it is likely


we will also see more multifunctional hair products and fragrances. French women have expressed an interest in skincare prod- ucts which contain their favourite fragrance, while Italian women would like fragrances for clothes. Details: http://lei.sr?a=t6J9D


Te US spa industry has shown growth in 2013


US spas return to pre-recession levels of growth during 2013


2013 saw the US spa industry record its strongest year on record since 2007, accord- ing to the International Spa Association’s (ISPA) 2013 US Spa Industry Study. Te report indicated that across five key


areas – visits, spending per visit, revenues, staffing levels and number of spas – there has been growth. A continuation of a 2012 report, the


large-scale survey of 14,000 spa opera- tors showed total spa revenue is up 4.7 per cent (US$14bn, €10.1bn, £8.7bn) while rev- enue-per-visit figures show customers are spending US$87.20 (€63, £53) on average – an increase of 1.8 per cent. Spa numbers continue to slowly increase


with 19,960 sites open across the US – a 0.5 per cent increase since 2011 – which bodes well when compared with 2009-2010 when spa closures outpaced openings. Spa visits are up 2.8 per cent, rising


from 156 million to 160 million, while total employees has also increase by 1.2 per cent to 343,600. Details: http://lei.sr?a=N8q3w


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mainly of vegetables, fruits, whole grains with low-fat dairy, poultry, fish and legumes. It also recommended reducing calories con- sumed from saturated and trans fats. People with high cholesterol or high blood


pressure are also recommended to undertake moderate to vigorous exercise three to four times a week. Details: http://lei.sr?a=X6e7t


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