spa opportunities Find great staff 10 JAN - 16 JAN 2014 ISSUE 180 Daily news & jobs: www.spaopportunities.com Miraval CEO Tompkins reveals global expansion plans


Quoted exclusively in the latest edition of Spa Business – the sister magazine of Spa Opportunities – Michael Tompkins, CEO of Miraval and newly appointed chair of ISPA, said the company will expand its resort spa concept glob- ally, with sites already under consideration outside the US. “I’ve been assigned by the


board of Revolution Ventures (the company behind Miraval) and chair, Philippe Bourguignon, to find five new locations in the US,” he said. “At the same time, we’re evaluating a number of projects outside the US – we’d love to have a Miraval in Europe, for example, and are working on this now.” Tompkins said growing international aware-


increasing. We were just nom- inated for a World Spa Award in Spain – something which would never have happened before we joined forces with Clarins in 2012.” A second US site will open


Tompkins – seen here taking the chair of ISPA – revealed international ambitions for Miraval


ness of Miraval is in part due to its successful partnership with Clarins, which has leveraged


Hilton expands in Turkey with DoubleTree Izmir


Hilton is to expand its presence in Turkey with the opening of the DoubleTree by Hilton Izmir – Alsancak. The property was formerly the


4-star Yildizhan Hotel and will adopt its new branding during 2014 following the completion of an ongoing US$1m (£610,000, €734,000) refurbishment. Located close to an existing Hilton


hotel, it will offer 115 guest rooms; a restaurant and bar and 800sq m (8,600sq ſt) of meeting space . Te health club includes a fitness cen-


tre and spa with a swimming pool, tennis and squash courts, a sauna, steam- room and multiple treatment rooms. Details: http://lei.sr?a=n2m4H


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its international press contacts to raise the pro- file of the Tucson-based resort. “Miraval wasn’t known outside the US,” said Tompkins, “but we now have a growing profile and our propor- tion of international visitors, although small, is


SpaFinder ventures into TV advertising


Te European division of Spafinder Wellness 365 cranked up the festive cheer, reporting a 100 per cent increase in search engine traffic and sales volume of its giſt cards – both in- store and online – thanks to a TV ad campaign in the lead up to Christmas. Te company is one of the first in the sector


to invest in TV promotion. “TV advertising isn’t cheap,” John Bevan, CEO Europe for Spafinder, told Spa Opportunities, “but it’s effective and allows close measurement of the ROI.” Running from 2-24 December 2013,


Spafinder’s advert featured on Channel 4 Digital and some Sky channels, such as Sky Living, with media planning by agencies within the OMG Group. It ran in conjunction with localised ver- sions of the campaign in the US and Canada.


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Bevan: promoting giſting and Spafinder search Targeting men and women aged 25-55 in the


lucrative festive season, the advert also promoted Spafinder’s search engine, which drives consum- ers to spas within the Spafinder network. Bevan revealed the company will defi-


nitely repeat the TV venture, but remained tight-lipped over when that would be. Details: http://lei.sr?a=S2y5q


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in 2015 at Natirar in New Jersey, an hour outside New York City, putting Miraval on the doorstep of the European and East-coast US markets and opening up opportuni- ties for the brand to go global. Tompkins said an announce- ment about a third US site is imminant and is likely to be made early in 2014.


l Click here to turn to the back cover for more


details about Miraval at Natirar. l For more on Miraval’s global development


plans click here to read Spa Business l In print, go to Spa Business, Q4, 2013, page 38


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A SPA BUSINESS PUBLICATION


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