FRESH THIS MONTH: Each month Fresh sets out to fi nd the latest products that
will have toy retailers reaching for the phone. In November we have new releases from: HTI, Pyramid International, Hornby Hobbies, Magic Box and GB Eye.
HTI reveals a hat trick of new branded products for 2014
for the Tonka brand, HTI continues to reestablish the brand into the world of pre-school boys. The Tonka Town Air Rescue Station is new for 2014; as the helicopter hovers above the helipad, the propeller noise gets louder whilst lights fl ash and walkie talkie sounds clear it for landing. Play accessories include a stretcher with foldable legs, work station, extending garage with opening doors, rotating wind sock, control tower and two character fi gures. The Tonka Town Air Rescue Station will be TV advertised from Autumn 2014. Targeted at boys aged 5-11 years, HTI has secured a deal to manufacture and distribute Max Steel sporting goods across Europe from 2014. The full wheeled toys range of bikes, scooters, streetboard, skateboard, skates and helmets features graphics and metallic colours. The Max Steel ‘Go Turbo’ 16” bike features a shaped frame cover that incorporates the bike seat and has an aerodynamic line. The bike also features an enclosed chain guard, rear suspension and calliper brakes.
Toyworld 35
01253 778 888 |
www.htigroup.co.uk Brand new for 2014, HTI has developed Transformers vehicle track sets under licence from Hasbro with EMEA distribution rights. The Optimus Prime Challenge Track Set features 1:64 scale pull-back Bumblebee and Lockdown cars; release them down the mega drop, watch them speed through the 360° loop and shoot out through the Optimus Prime cab grille with launch ramp. For extra game play, the set also comes with Bumblebee and Lockdown shooting target disc; position the disc in the cars trajectory path for an Autobot versus Decepticon collision. Everything packs away into the transporter with carry handle for tidy-away play. Following a strategic long-term international licensing deal with Hasbro
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